Bud Light Seltzer Packs Flavor Explosions in Tye-Dye Cans

Packaging matters, especially at the point of sale. Sometimes a product’s packaging makes all the difference. For instance, the Bud Light Seltzer Retro pack, which features a tie-dye design, quickly became a favorite this summer, generating a 3.5% share of the entire hard seltzer category.

Loud Enough to Blow A Hole in the Wall

The brand’s latest campaign titled, “The Loudest Flavors Ever” features rising comedic star Druski and creator/influencer Maya Murillo. Murillo steals the show, in my opinion.

I wonder who drinks hard seltzer and why. This commercial helps to answer that. People who want an explosion of flavor that they can’t find in an old-school Bud Light. And to ensure that there is no confusion whatsoever, Bud Light Seltzer is not beer. It’s a flavor explosion in a tye-dye can.

A Recommendation

If you like tye-dye—and who doesn’t?—I’d like to recommend someone to you. His name is Courtenay Pollock, and he is the best in the field.