Summer Will Be So Great With Cotton #CoolerInCotton

Cotton feels so nice next to the skin. In extraordinary cases, the fabric may even inspire free people to sing and dance.

#CoolerInCotton from DDB/NewYork is reminding consumers of cotton’s warm weather benefits in the age of synthetic fibers. After all, cotton is the most breathable, scent repellent, durable, wash­-and-­go fabric there is, according to the industry.

The lyrics are interesting throughout. For example:

• This is the story of summer in your city, it’s 95 degrees and in your pants it ain’t pretty.
• Your body is a casserole of wet, salty hair, your armpits smell like someone wiped them with some dirty underwear.
• No longer care about sweaty underboobs every day whether you work in taxidermy or for the TSA.
• These United States you can never get us down, but we should be able to go to dinner without sweating through that gown.