Will Bangs, Author at Adpulp https://www.adpulp.com/author/will/ Advertising News and Know-How Fri, 22 Feb 2019 03:53:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adpulp.com/wp-content/uploads/2020/09/cropped-adpulp-logo-reddark-grey-32x32.png Will Bangs, Author at Adpulp https://www.adpulp.com/author/will/ 32 32 29582147 Sonic Branding And The Sound of Newly Minted Money https://www.adpulp.com/sonic-branding-and-the-sound-of-newly-minted-money/ Mon, 18 Feb 2019 22:22:08 +0000 https://adpulp.wpengine.com/?p=29001 Sonic branding is catching on. Just last week, Mastercard unveiled their new sonic identity not long after their move to a new wordless logo. Mastercard, unlike so many others, recognizes the power of sound to help distinguish themselves in a crowded marketplace. Furthermore, with the explosion of smart speaker devices on the horizon, the time […]

The post Sonic Branding And The Sound of Newly Minted Money appeared first on Adpulp.

]]> 29001 Make Sure Your Brand’s Audio Is In Tune https://www.adpulp.com/make-sure-your-brands-audio-is-in-tune/ Wed, 23 Jan 2019 19:52:55 +0000 https://adpulp.wpengine.com/?p=28796 Do you recognize these sounds? Which brands do they represent? All of these brands carry a distinctive sound. Apple’s power up sound; it’s simple and elegant just like the brand. I can almost imagine Steve Jobs chanting this on one his meditative retreats. NBC’s three-note tag is a mnemonic. It helps you remember the brand […]

The post Make Sure Your Brand’s Audio Is In Tune appeared first on Adpulp.

]]> 28796