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Advertising News and Know-How
Assault weapons are for soldiers. This is not another decision being handed down by a hapless and corrupt government. And it's not a debate. It's action being taken by conscious CEOs like Ed Stack of Dick's Sporting Goods. According to the local CBS station in Pittsburgh, it was just after the Sandy Hook attack that Dick’s Sporting Goods CEO Ed Stack made the decision to pull AR-15 assault rifles off the …
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Guns. Americans are obsessed with guns, the power to kill, and the right to possess lethal firepower. In most American states you can carry a weapon openly wherever you go. According to Giffords Law Center: Carrying openly visible guns in public can quickly turn arguments fatal, be used to intimidate and suppress the First Amendment rights of others, and create confusion for law enforcement responding …
Continue Reading about Would You Like To Shop, Dine, Or Stay Here? Leave Your Guns At Home →
A new ad campaign from DeVito Verdi for Boston’s Legal Sea Foods celebrates the legalization of marijuana in the Bay State. The TV and print ads play off the restaurant's baked, fried and smoked menu items. "Baked" and "smoked" makes sense. "Fried" is something that happens when you drink too much, work too much, and so on. The “Welcome to Legal” effort also includes dispensing free clam chowder from Legal …
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President Franklin D. Roosevelt said, "We have nothing to fear, but fear itself." It's a wonderful line, but it's also from another time in American life. Today, We, the People, have plenty of reasons to be afraid. For one, domestic terrorism works. Not only do the shooters kill real people who are their imaginary enemies, but millions more viewing the carnage at home are also impacted by the violence. As a …
Whether you're headed to a wedding or to an important confrecne call, there's no need to sweat it. As long as you're wearing comfortable footwear from SeaVees, any occasion can be casual. https://youtu.be/gXHfamsXJ1Q https://youtu.be/vM0OHPYawgM https://youtu.be/hzosMdL8DXg ICYMI, SeaVees is a brand reborn. In June of 1964, BF Goodrich launched SeaVees and introduced the shoe brand with a …
Advertising is not created in a vacuum. For advertising to work, a campaign must fit into the larger context of the customer's life. Say you want to sell designer jeans to 20-somethings...the customers' ability to pay the inflated prices will impact the results, thus the economy's health is always a factor in a campaign's success, even when there's no mention of it in the brief. Millennial Buying Power Not …
Continue Reading about Young Americans Can No Longer Afford The American Way of Life →
Orvis was founded in 1856 by Charles F. Orvis in Manchester, Vermont. The company makes high-end clothing and outdoor gear for fly fishing fanatics and bird hunters. Also, certifiable preppies from coast-to-coast prefer Orvis. Like L.L. Bean, Filson, and others in its category, Orvis has long relied on its direct mail catalog. The company mails more than 44 catalog editions each year with a total annual …
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Betabrand, the San Francisco-based clothing retailer has begun a new experiment to increase its brand awareness: making their store into the Bay Area's premiere live podcasting venue. On Thursdays the Betabrand store becomes a showplace for popular podcasters, some of whom have traveled from as far away as New York to take the stage and experience facetime with their …
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