Epica Press Club, Author at Adpulp https://www.adpulp.com/author/epica/ Advertising News and Know-How Mon, 31 May 2021 13:29:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adpulp.com/wp-content/uploads/2020/09/cropped-adpulp-logo-reddark-grey-32x32.png Epica Press Club, Author at Adpulp https://www.adpulp.com/author/epica/ 32 32 29582147 Havas Studios Is A New Kind of Content Producer for Brands https://www.adpulp.com/havas-studios-is-a-new-kind-of-content-producer-for-brands/ Mon, 31 May 2021 13:08:20 +0000 https://www.adpulp.com/?p=36935 Editor’s Note: The following article was written and kindly provided by Mark Tungate of Epica Press Club. Havas Group may have just cracked the production challenge of the multi-platform digital era. In partnership with Wellcom Worldwide, the holding company has created a world-spanning creative production network called Havas Studios. The operation is headed by Paul […]

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]]> 36935 There’s No Business Like New Business https://www.adpulp.com/theres-no-business-like-new-business/ Wed, 31 Mar 2021 14:16:44 +0000 https://www.adpulp.com/?p=36571 As a member of the Epica Press Club, Adpulp.com is honored to bring you this interview with Wunderman Thompson London’s Head of New Business, Charlie Martyn. He discusses the challenges and highlights of his job with Epica’s Mark Tungate. How would you define your role? Is it simply about getting business into the agency, or […]

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]]> 36571 Creativity In Service to Brands…It’s What McCann Is All About https://www.adpulp.com/creativity-in-service-to-brands-its-what-mccann-is-all-about/ Fri, 30 Oct 2020 12:49:07 +0000 https://adpulp.wpengine.com/?p=35803 At McCann Worldgroup, creativity is viewed as integral to business success. But with the industry in flux, how will the role and meaning of creativity evolve? Mark Tungate of Epica Press Club asked chief creative officer Europe Adrian Botan and chief strategy officer UK & Europe Harjot Singh. Creativity has always been the magic ingredient […]

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]]> 35803 Influencers Tell One Story – Their Own https://www.adpulp.com/influencers-tell-one-story-their-own/ Fri, 06 Sep 2019 14:55:23 +0000 https://adpulp.wpengine.com/?p=31101 Editor’s Note: This is a guest post written by Eric Alt and provided by Epica Press Club. The words are nails on a chalkboard: “It writes itself.” A phrase frequently punctuated with a laugh, the free and easy chuckle of someone who doesn’t have to go and do the writing. Someone who is content to […]

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]]> 31101 Traffic Managers Love Processes That Keep The Flow Alive https://www.adpulp.com/traffic-managers-keep-the-flow-alive/ Mon, 29 Apr 2019 15:27:15 +0000 https://adpulp.wpengine.com/?p=29696 Editor’s note: The following article was generously provided to Adpulp.com by Epica Press Club. They may not have the starry status of the creative folk you see on juries or on stage at advertising festivals, but without heads of traffic and the managers who work for them, large organizations would malfunction. As their title suggests, traffic […]

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]]> 29696 Great Account Directors Make The Business Better https://www.adpulp.com/great-account-directors-make-the-business-better/ Thu, 28 Feb 2019 18:02:29 +0000 https://adpulp.wpengine.com/?p=29101 Editor’s note: The following article was provided to Adpulp by Epica Press Club and was written by Paris-based journalist, Theda Braddock. One of the most demanding positions in advertising requires a blend of attention to detail, authority, business flair, people skills, flexibility and – yes – a love of creativity. Wining and dining, champagne, swanky […]

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