Graphic designers and art directors know a lot about color and how it moves people to believe and to buy. Designers know these things because people who study color help them make informed decisions about the use of color for brands and products. For instance, the trend luminaries at the Pantone Color Institute just announced the color of the year for 2019 — PANTONE 16-1546 Living Coral.
Image source: Jacqui Miller / Stocksy / Adobe Stock ID: 159053396
Pantone calls Living Coral an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.
I like the brightness!
“With consumers craving human interaction and social connection,” says Leatrice Eisman, executive director of the Pantone Colour Institute, “the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
Image source: ADDICTIVE STOCK / Adobe Stock ID: 208908038
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