Data Archives - Adpulp https://www.adpulp.com/category/data/ Advertising News and Know-How Wed, 11 Feb 2026 17:23:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adpulp.com/wp-content/uploads/2020/09/cropped-adpulp-logo-reddark-grey-32x32.png Data Archives - Adpulp https://www.adpulp.com/category/data/ 32 32 29582147 Rocket and Redfin Want to Turn Strangers Into Neighbors https://www.adpulp.com/rocket-and-redfin-want-to-turn-strangers-into-neighbors/ https://www.adpulp.com/rocket-and-redfin-want-to-turn-strangers-into-neighbors/#respond Wed, 11 Feb 2026 17:23:43 +0000 https://www.adpulp.com/?p=40619 DETROIT — Rocket and Redfin’s Super Bowl ad, “America Needs Neighbors Like You,” is a rallying cry for American neighborhoods focused on the enduring power of being a good neighbor. Set to Lady Gaga’s reimagined version of Fred Rogers’ iconic theme song “Won’t You Be My Neighbor?,” the ad follows two teenage girls from different backgrounds […]

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]]> https://www.adpulp.com/rocket-and-redfin-want-to-turn-strangers-into-neighbors/feed/ 0 40619 Now Watching “Quantum Marketing with Raja Rajamannar” https://www.adpulp.com/now-watching-quantum-marketing-with-raja-rajamannar/ https://www.adpulp.com/now-watching-quantum-marketing-with-raja-rajamannar/#respond Mon, 28 Apr 2025 20:20:00 +0000 https://www.adpulp.com/?p=40095 Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard’s Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode “How […]

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]]> https://www.adpulp.com/now-watching-quantum-marketing-with-raja-rajamannar/feed/ 0 40095 The Data-Driven Way to Win Customers’ Hearts https://www.adpulp.com/the-data-driven-way-to-win-customers-hearts/ Fri, 26 Jan 2024 18:02:16 +0000 https://www.adpulp.com/?p=37878 It’s Customer Contact Week and hundreds of people who are responsible for delivering better customer experiences are gathered this morning at the Renaissance Hotel in Austin. Neil Hoyne, chief strategist at Google, Wharton fellow, and author of Converted: The Data-Driven Way to Win Customers’ Hearts is this morning’s keynote speaker. “I get people to click […]

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]]> 37878 Influential Voices in the Marketing and Advertising Industry Today https://www.adpulp.com/influential-voices-in-the-marketing-and-advertising-industry-today/ Thu, 04 Jan 2024 14:50:52 +0000 https://www.adpulp.com/?p=37853 Last year I tried to resist AI. I had my reasons, and have them still, but I’m adopting a different, more curious, and accepting posture now. That’s what led me to ask my AI Assistant, Claude, to name the 10 most influential voices in the advertising industry today. Claude quickly named Seth Godin and Bob […]

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]]> 37853 Close the Perception Gap and Find A Way to Get On the Customer’s Page https://www.adpulp.com/close-the-perception-gap-and-find-a-way-to-get-on-the-customers-page/ Wed, 13 Dec 2023 17:32:28 +0000 https://www.adpulp.com/?p=37832 How well do today’s marketers know their customers and prospects? It’s not a new question, yet it remains an important one. Data is having its moment and the moment seems (to me) suspended in amber. But data is not knowledge nor is it intelligence. Data is the raw material that human beings can use to […]

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]]> 37832 The Machines Have Moved In. The Machines Have No Feelings. https://www.adpulp.com/the-machines-have-moved-in-the-machines-have-no-feelings/ Fri, 05 Nov 2021 15:53:52 +0000 https://www.adpulp.com/?p=37305 I am a writer. I write ad copy, journalism, poetry, fiction, and essays—not necessarily in that order. Because I am a writer, I want to laugh at the idea that a machine can do what I, or what any writer does for a living. Sure, a machine can spit out words, I get that part. […]

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]]> 37305 Are You Helping Your Clients Reach Digital Marketing Maturity? https://www.adpulp.com/are-you-helping-your-clients-reach-digital-marketing-maturity/ Sat, 18 Sep 2021 13:04:54 +0000 https://www.adpulp.com/?p=37208 Think with Google is a new YouTube series that seeks to educate and inspire the next generation of marketers, advertisers, and creatives with tutorials from experts in privacy, digital transformation, and AI to name a few. In related news, the 2021 Forrester Digital Marketing Maturity survey, conducted on behalf of Google, found that nearly three-quarters […]

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]]> 37208 Mekanism’s Unique Blend of “Soul + Science” Helps It Win New Business https://www.adpulp.com/mekanisms-unique-blend-of-soul-science-helps-it-win-new-business/ Sat, 17 Jul 2021 12:41:45 +0000 https://www.adpulp.com/?p=37036 How does an agency win so much new business, its hair catches on fire? For decades, the answer has been to win a truckload of trophies at One Show and Cannes. But that answer has worn thin. Today, savvy clients are looking for the creative firepower that’s capable of gathering a crowd and a team […]

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]]> 37036 Deloitte Digital Wants to Make ‘Brand’ A C-Suite Priority https://www.adpulp.com/deloitte-digital-wants-to-make-brand-a-c-suite-priority/ Tue, 29 Jun 2021 11:03:32 +0000 https://www.adpulp.com/?p=37001 How do brand managers convince their peers inside the company that the company they work for competes on brand? How do these same brand managers move the discussion away from brand identity to brand experience and prove that better brand experiences lead to more sales, greater customer satisfaction, and increased valuations? Maggie Windsor Gross, head […]

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]]> 37001 Data Is A Promise and In This New Campaign, It’s Also the Hook https://www.adpulp.com/data-is-a-promise-and-in-this-new-campaign-its-also-the-hook/ Thu, 08 Apr 2021 13:15:38 +0000 https://www.adpulp.com/?p=36751 For most marketers, data is a promise. With good clean data, one can get to know the customer better, refine the brand’s messaging and appeals to these customers, and meet them where they are. Additionally, with data-fueled insights and the precise action plans that result, you can put any lingering “spray-and-pray” tactics on the shelf. […]

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