Gaming Archives - Adpulp

Rocket and Redfin Want to Turn Strangers Into Neighbors

David Burn — Wed, 11 Feb 2026 17:23:43 +0000

DETROIT — Rocket and Redfin’s Super Bowl ad, “America Needs Neighbors Like You,” is a rallying cry for American neighborhoods focused on the enduring power of being a good neighbor. Set to Lady Gaga’s reimagined version of Fred Rogers’ iconic theme song “Won’t You Be My Neighbor?,” the ad follows two teenage girls from different backgrounds […]

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Here’s a Hard Working Headline: Give Your Thumb the Finger

David Burn — Thu, 18 Jan 2024 20:17:22 +0000

Run. Run far and fast from internet addiction. According to research conducted by HarrisX, the average person scrolls the distance of three marathons (78 miles) annually on their phones. In other words, we the people of the internet run an ultramarathon each year with our thumbs on glass. To combat this growing global issue, Saucony […]

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What Can We Learn from MrBeast’s Brand of “Stunt Philanthropy”?

David Burn — Sat, 09 Dec 2023 15:32:43 +0000

Do you know MrBeast? His real name is Jimmy Donaldson and his YouTube channel has 217M subscribers. His latest video, which I’m posting below, has 86,434,314 views since debuting five days ago. The video also has a ‘live read’ and product demonstration (at 11 minutes, 10 seconds) featuring Shopify and Kanga Coolers. It’s an old-school […]

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A Big Idea: “Non-Mineable Land” Inside of Minecraft

David Burn — Tue, 20 Jun 2023 16:51:35 +0000

Minecraft is the best-selling game in the world. The game teaches players, primarily children, to mine and build whole worlds out of raw materials. Naturally, the raw materials must be secured under duress. A game needs tension, and Minecraft has it. What it does not have is a means to teach players that raw materials […]

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This Promotional Campaign for Potato Chips In A Can Is Bonkers

David Burn — Thu, 30 Jun 2022 19:34:22 +0000

A non-player character (NPC) is a video game character that is controlled by the game’s artificial intelligence rather than by a gamer. The game Train Sim World has scores of such characters and now Pringles is working with Dovetail Games and Xbox to introduce a new NPC who will serve as a Pringles vending machine […]

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Gen Z Gamers Explore the Metaverse, Find It to Their Liking

David Burn — Wed, 20 Apr 2022 22:53:02 +0000

VICE Media and Razorfish recently surveyed Gen Z gamers and learned that they spend twice as much time hanging out with friends in the metaverse than they do in real life. Survey respondents spend 12.2 hours per week playing video games versus 6.6 hours hanging out with friends in person. These gamers don’t only view […]

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In the Metaverse, Speculators Pursue Their Virtual Dream States

David Burn — Tue, 05 Apr 2022 15:37:56 +0000

It’s 2022. You no longer need to be governed by physical constraints. Today, you can enter the metaverse, inhabit a virtual body, live in a virtual home, and interact with other avatars in a world of make-believe. If you’re a developer, you can also create new “worlds” that attract visitors and investors ready to spend […]

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