Agency Business Archives - Adpulp https://www.adpulp.com/category/agency-business/ Advertising News and Know-How Wed, 11 Feb 2026 00:15:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adpulp.com/wp-content/uploads/2020/09/cropped-adpulp-logo-reddark-grey-32x32.png Agency Business Archives - Adpulp https://www.adpulp.com/category/agency-business/ 32 32 29582147 Doner and Colle McCoy Merge to Form DonerColle Partners https://www.adpulp.com/doner-and-colle-mccoy-merge-to-form-donercolle-partners/ https://www.adpulp.com/doner-and-colle-mccoy-merge-to-form-donercolle-partners/#respond Tue, 10 Feb 2026 23:28:53 +0000 https://www.adpulp.com/?p=40609 DETROIT — Stagwell agencies Doner and Colle McVoy have joined forces to form DonerColle Partners, a new entity created to serve the brands that move America. As the Midwest emerges as the demographic and cultural center of today’s consumer landscape, DonerColle Partners is strategically positioned to help brands connect where it matters most. Unifying operations […]

The post Doner and Colle McCoy Merge to Form DonerColle Partners appeared first on Adpulp.

]]> https://www.adpulp.com/doner-and-colle-mccoy-merge-to-form-donercolle-partners/feed/ 0 40609 Sir John Believes In the Value of “Original, Unaided Thought” https://www.adpulp.com/sir-john-believes-in-the-value-of-original-unaided-thought/ https://www.adpulp.com/sir-john-believes-in-the-value-of-original-unaided-thought/#respond Mon, 20 Oct 2025 17:11:50 +0000 https://www.adpulp.com/?p=40227 In July, Sir John Hegarty offered a challenge to the ageism problem that continues to plague the ad agency business. The founding partner of Saatchi & Saatchi, co-founder of Bartle Bogle Hegarty, and first recipient of the Lion of St. Mark award, also sounded off on AI and the ever-present need for human talent. Here’s […]

The post Sir John Believes In the Value of “Original, Unaided Thought” appeared first on Adpulp.

]]> https://www.adpulp.com/sir-john-believes-in-the-value-of-original-unaided-thought/feed/ 0 40227 Holding Companies Are Struggling to Hold Their Value https://www.adpulp.com/holding-companies-are-struggling-to-hold-their-value/ https://www.adpulp.com/holding-companies-are-struggling-to-hold-their-value/#respond Mon, 11 Aug 2025 17:36:34 +0000 https://www.adpulp.com/?p=40265 Omnicom and WPP are clearing regulatory hurdles and preparing to merge. Both holding companies are also struggling in today’s tumultuous economic environment. WPP reported a 71% slump in profits for the first half of its financial year. For its part, Omnicom saw its revenue inch up by 4.2 percent in the second quarter, but its […]

The post Holding Companies Are Struggling to Hold Their Value appeared first on Adpulp.

]]> https://www.adpulp.com/holding-companies-are-struggling-to-hold-their-value/feed/ 0 40265 Trump’s FTC Wants to Protect Far-Right Media Outlets https://www.adpulp.com/trumps-ftc-wants-to-protect-far-right-media-outlets/ https://www.adpulp.com/trumps-ftc-wants-to-protect-far-right-media-outlets/#respond Fri, 01 Aug 2025 19:59:15 +0000 https://www.adpulp.com/?p=40241 The Trump Administration wants to make a deal with the advertising industry. The deal goes like this: Support our friends who own far-right media outlets, and we’ll let you go about your business. Given how elite universities, the legal profession, and the free press have been treated recently, it’s not surprising that Omnicom’s proposed $13.5 […]

The post Trump’s FTC Wants to Protect Far-Right Media Outlets appeared first on Adpulp.

]]> https://www.adpulp.com/trumps-ftc-wants-to-protect-far-right-media-outlets/feed/ 0 40241 No Humans Needed: Machines Will Make and Distribute the Ads https://www.adpulp.com/no-humans-needed-machines-will-make-and-distribute-the-ads/ https://www.adpulp.com/no-humans-needed-machines-will-make-and-distribute-the-ads/#respond Fri, 13 Jun 2025 17:17:06 +0000 https://www.adpulp.com/?p=40169 Meta is an advertising-fueled juggernaut. Its fourth quarter income was $48.39 billion, up 21% from the prior year. The company is minting money, and recently, Mark Zuckerberg said his company plans to further disrupt the advertising business with AI-assisted automation. According to two articles in The Guardian, Facebook’s new AI-powered tools will autogenerate an entire […]

The post No Humans Needed: Machines Will Make and Distribute the Ads appeared first on Adpulp.

]]> https://www.adpulp.com/no-humans-needed-machines-will-make-and-distribute-the-ads/feed/ 0 40169 Now Watching “Quantum Marketing with Raja Rajamannar” https://www.adpulp.com/now-watching-quantum-marketing-with-raja-rajamannar/ https://www.adpulp.com/now-watching-quantum-marketing-with-raja-rajamannar/#respond Mon, 28 Apr 2025 20:20:00 +0000 https://www.adpulp.com/?p=40095 Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard’s Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode “How […]

The post Now Watching “Quantum Marketing with Raja Rajamannar” appeared first on Adpulp.

]]> https://www.adpulp.com/now-watching-quantum-marketing-with-raja-rajamannar/feed/ 0 40095 Surprise Surprise, Consumer Sentiment Is In the Dumpster https://www.adpulp.com/surprise-surprise-consumer-sentiment-is-in-the-dumpster/ https://www.adpulp.com/surprise-surprise-consumer-sentiment-is-in-the-dumpster/#respond Tue, 15 Apr 2025 16:11:14 +0000 https://www.adpulp.com/?p=40075 For advertising to impact buying decisions, people need to feel confident about spending money. Given the price of goods and the daily chaos emanating from The White House today, confident is not how people are feeling at this moment in time. Consumer sentiment plunged 11% this month to a preliminary reading of 50.8, the second-lowest […]

The post Surprise Surprise, Consumer Sentiment Is In the Dumpster appeared first on Adpulp.

]]> https://www.adpulp.com/surprise-surprise-consumer-sentiment-is-in-the-dumpster/feed/ 0 40075 Holding Companies Seek Even Greater Profits In New M&A Deal https://www.adpulp.com/holding-companies-seek-even-greater-profits-in-new-ma-deal/ https://www.adpulp.com/holding-companies-seek-even-greater-profits-in-new-ma-deal/#respond Sun, 22 Dec 2024 22:55:02 +0000 https://www.adpulp.com/?p=39476 Mergers and acquisitions—it’s one way to grow a company beholden to its shareholders. Ad industry holding companies know all about it, given that they regularly acquire and then “hold” what were once independent and innovate agencies. Earlier this month in what could become the merger of all mergers, Omnicom announced its intentions to acquire Interpublic […]

The post Holding Companies Seek Even Greater Profits In New M&A Deal appeared first on Adpulp.

]]> https://www.adpulp.com/holding-companies-seek-even-greater-profits-in-new-ma-deal/feed/ 0 39476 First Apple Crushes It, Then Samsung Uncrushes It https://www.adpulp.com/first-apple-crushes-it-and-then-samsung-uncrushes-it/ Sat, 18 May 2024 12:03:14 +0000 https://www.adpulp.com/?p=37992 Last week, when people from the advertising industry began to dump on Apple’s new iPad advertisement on LinkedIn, I wondered what the fuss was about. Turns out that people working in creative industries don’t like it when the richest company on earth wantonly flattens guitars, books, collectibles, and other art objects. If you haven’t seen […]

The post First Apple Crushes It, Then Samsung Uncrushes It appeared first on Adpulp.

]]> 37992 Did Stephanie McCarty Just Say What Other CMOs Are Thinking? https://www.adpulp.com/did-stephanie-mccarty-just-say-what-other-cmos-are-thinking/ Mon, 22 Apr 2024 21:19:52 +0000 https://www.adpulp.com/?p=37975 Stephanie McCarty is chief marketing and communications officer at Taylor Morrison Homes, a home builder based in Scottsdale, Arizona. McCarty is top of mind for a lot of agency leaders at the moment, because she used her LinkedIn page to speak some hard truths about the agency business. When her LinkedIn post went viral, Adweek […]

The post Did Stephanie McCarty Just Say What Other CMOs Are Thinking? appeared first on Adpulp.

]]> 37975