Content Marketing Archives - Adpulp https://www.adpulp.com/category/content/ Advertising News and Know-How Fri, 14 Nov 2025 19:03:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adpulp.com/wp-content/uploads/2020/09/cropped-adpulp-logo-reddark-grey-32x32.png Content Marketing Archives - Adpulp https://www.adpulp.com/category/content/ 32 32 29582147 In Chile, Corona Takes People On A Photographic Journey https://www.adpulp.com/in-chile-corona-takes-people-on-a-photographic-journey/ https://www.adpulp.com/in-chile-corona-takes-people-on-a-photographic-journey/#respond Wed, 12 Nov 2025 17:02:48 +0000 https://www.adpulp.com/?p=40515 To celebrate 100 years of Corona in Chile, DAVID Buenos Aires used pinhole photography—a lensless technique developed in the 19th century that relies solely on a box, a small aperture, and natural light—to create new images with a timeless quality. The images are now the focus of a new campaign that celebrates the Mexican beer […]

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]]> https://www.adpulp.com/in-chile-corona-takes-people-on-a-photographic-journey/feed/ 0 40515 Hailey Whitters Makes Music & Sweet Butter for Land O’ Lakes https://www.adpulp.com/hailey-whitters-makes-music-sweet-butter-for-land-o-lakes/ https://www.adpulp.com/hailey-whitters-makes-music-sweet-butter-for-land-o-lakes/#respond Fri, 17 Oct 2025 01:24:28 +0000 https://www.adpulp.com/?p=40376 Note: On this day 21 years ago, I made my first six posts to this website. This was before the dawn of social media, and my posts back then were mostly short bursts of information, much like what came to Twitter a few years later. Much has transpired in the advertising, marketing, and media industries […]

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]]> https://www.adpulp.com/hailey-whitters-makes-music-sweet-butter-for-land-o-lakes/feed/ 0 40376 The Retro Double Play: Coors Banquet and Chili’s https://www.adpulp.com/the-retro-double-play-coors-banquet-and-chilis/ https://www.adpulp.com/the-retro-double-play-coors-banquet-and-chilis/#respond Tue, 26 Aug 2025 17:33:53 +0000 https://www.adpulp.com/?p=40280 Did you know that Coors Banquet is the new PBR and Chili’s is once again packing the house? According to Alyssa Lynner, Senior Marketing Manager at Coors, Banquet has been on a roll for years. “We have three straight years of momentum, with 13 consecutive quarters of dollar share growth and in 2024 volume growth in […]

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]]> https://www.adpulp.com/the-retro-double-play-coors-banquet-and-chilis/feed/ 0 40280 Now Watching “Quantum Marketing with Raja Rajamannar” https://www.adpulp.com/now-watching-quantum-marketing-with-raja-rajamannar/ https://www.adpulp.com/now-watching-quantum-marketing-with-raja-rajamannar/#respond Mon, 28 Apr 2025 20:20:00 +0000 https://www.adpulp.com/?p=40095 Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard’s Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode “How […]

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]]> https://www.adpulp.com/now-watching-quantum-marketing-with-raja-rajamannar/feed/ 0 40095 What Can We Learn from MrBeast’s Brand of “Stunt Philanthropy”? https://www.adpulp.com/what-can-we-learn-from-mrbeasts-brand-of-stunt-philanthropy/ Sat, 09 Dec 2023 15:32:43 +0000 https://www.adpulp.com/?p=37828 Do you know MrBeast? His real name is Jimmy Donaldson and his YouTube channel has 217M subscribers. His latest video, which I’m posting below, has 86,434,314 views since debuting five days ago. The video also has a ‘live read’ and product demonstration (at 11 minutes, 10 seconds) featuring Shopify and Kanga Coolers. It’s an old-school […]

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]]> 37828 Only You Can Understand Or Act On A Customer’s True Wants and Needs https://www.adpulp.com/only-you-can-understand-or-act-on-a-customers-true-wants-and-needs/ Thu, 16 Nov 2023 18:03:47 +0000 https://www.adpulp.com/?p=37811 Now in its 13th year, the WARC’s “Marketer’s Toolkit 2024” offers insights to help turn disruptive areas into opportunities for growth. The Toolkit is also a trend-spotter. For example, the report reveals that nearly three-quarters (70%) of respondents in the survey plan to unlock the potential of artificial intelligence in their marketing. Before we get […]

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]]> 37811 Apple Answers To Mother Nature https://www.adpulp.com/apple-answers-to-mother-nature/ Sat, 16 Sep 2023 13:02:41 +0000 https://www.adpulp.com/?p=37773 It’s not nice to fool Mother Nature and Apple wouldn’t dream of doing such a thing. The company mines precious metals to use in its products and creates a non-renewable waste stream from these same products, and runs massive data centers that suck electricity all day every day, nevertheless, Apple is aligned with Mother Nature. […]

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]]> 37773 “Trust Your Spirit,” Your Gut, and Your Choice of Bourbon https://www.adpulp.com/trust-your-spirit-your-gut-and-your-choice-of-bourbon/ https://www.adpulp.com/trust-your-spirit-your-gut-and-your-choice-of-bourbon/#respond Sun, 18 Jun 2023 23:54:26 +0000 https://www.adpulp.com/?p=37735 Some musicians spend a lot of time in bars because bars have stages and people who like to dance. Bars and their patrons help musicians make their way in the world and that’s something. It doesn’t mean that the musicians drink more than anyone else, or that they favor a particular bourbon (if they do […]

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]]> https://www.adpulp.com/trust-your-spirit-your-gut-and-your-choice-of-bourbon/feed/ 0 37735 Thriller: Ryan Gosling Escapes with A New TAG Heuer Carrera https://www.adpulp.com/thriller-ryan-gosling-escapes-with-a-new-tag-heuer-carrera/ https://www.adpulp.com/thriller-ryan-gosling-escapes-with-a-new-tag-heuer-carrera/#respond Tue, 25 Apr 2023 18:13:16 +0000 https://www.adpulp.com/?p=37705 Actors. They’re always acting. Ryan Gosling, for instance. Even when he’s lifting an expensive timepiece, he’s acting like it’s no big deal. But it is a big deal. No one—not even a Hollywood movie star—walks off with a TAG Heuer Carrera and gets away with it. The watches in this heritage collection from TAG Heuer […]

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]]> https://www.adpulp.com/thriller-ryan-gosling-escapes-with-a-new-tag-heuer-carrera/feed/ 0 37705 Ingredients In Great Beer: Yakima Valley’s Light, Heat, and Water https://www.adpulp.com/ingredients-in-great-beer-yakima-valleys-light-heat-and-water/ Sat, 13 Aug 2022 13:32:46 +0000 https://www.adpulp.com/?p=37609 Hops are the floral element in beer, and he who farms the best hops wins the hearts of passionate beer makers and drinkers—for instance, the people who work for California brewery, Firestone Walker. The brewery has made a short film that celebrates the brewer’s journey and the agricultural roots of beer. The film follows Brewmaster […]

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