Creativity Archives - Adpulp https://www.adpulp.com/category/creativity/ Advertising News and Know-How Mon, 20 Oct 2025 17:11:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adpulp.com/wp-content/uploads/2020/09/cropped-adpulp-logo-reddark-grey-32x32.png Creativity Archives - Adpulp https://www.adpulp.com/category/creativity/ 32 32 29582147 Sir John Believes In the Value of “Original, Unaided Thought” https://www.adpulp.com/sir-john-believes-in-the-value-of-original-unaided-thought/ https://www.adpulp.com/sir-john-believes-in-the-value-of-original-unaided-thought/#respond Mon, 20 Oct 2025 17:11:50 +0000 https://www.adpulp.com/?p=40227 In July, Sir John Hegarty offered a challenge to the ageism problem that continues to plague the ad agency business. The founding partner of Saatchi & Saatchi, co-founder of Bartle Bogle Hegarty, and first recipient of the Lion of St. Mark award, also sounded off on AI and the ever-present need for human talent. Here’s […]

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]]> https://www.adpulp.com/sir-john-believes-in-the-value-of-original-unaided-thought/feed/ 0 40227 Authenticity Or Bust https://www.adpulp.com/authenticity-or-bust/ https://www.adpulp.com/authenticity-or-bust/#respond Thu, 07 Nov 2024 16:36:13 +0000 https://www.adpulp.com/?p=38877 In the elder days of Art Builders wrought with greatest care Each minute and unseen part, For the Gods see everywhere. –Henry Wadsworth Longfellow In his pithy and spot-on book, On Bullshit, Harry G. Frankfurt writes about the above lines of poetry, “The point of these lines is clear. In the old days, craftsmen did […]

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]]> https://www.adpulp.com/authenticity-or-bust/feed/ 0 38877 Healthy Teams Make Great Things https://www.adpulp.com/healthy-teams-make-great-things/ Fri, 24 May 2024 12:53:18 +0000 https://www.adpulp.com/?p=37998 Collaboration is the key that unlocks creative greatness. The best films, music, food, advertising, media, and so on, are all made by teams. Therefore, joining a highly functional team and learning to be a productive member of the team is the way forward for ambitious makers. Two professors at Abilene Christian University in Abilene, Texas […]

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]]> 37998 First Apple Crushes It, Then Samsung Uncrushes It https://www.adpulp.com/first-apple-crushes-it-and-then-samsung-uncrushes-it/ Sat, 18 May 2024 12:03:14 +0000 https://www.adpulp.com/?p=37992 Last week, when people from the advertising industry began to dump on Apple’s new iPad advertisement on LinkedIn, I wondered what the fuss was about. Turns out that people working in creative industries don’t like it when the richest company on earth wantonly flattens guitars, books, collectibles, and other art objects. If you haven’t seen […]

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]]> 37992 You Don’t Watch The Oscars for the Commercials, But You Could https://www.adpulp.com/you-dont-watch-the-oscars-for-the-commercials-but-you-could/ Mon, 11 Mar 2024 22:33:16 +0000 https://www.adpulp.com/?p=37946 Traditional advertising showcases are few and far between today, along with opportunities to appeal to a mass audience. Last night’s Academy Awards is one. According to Variety, the 2023 Oscars earned an audience of 18.75 million—more than double the most popular shows on TV (NCIS and FBI). The best “commercial” of the evening was “I’m […]

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]]> 37946 Pet People Have Unique Priorities (Which Freshpet Fully Understands ) https://www.adpulp.com/pet-people-have-unique-priorities-which-freshpet-fully-understands/ https://www.adpulp.com/pet-people-have-unique-priorities-which-freshpet-fully-understands/#respond Mon, 05 Feb 2024 18:21:33 +0000 https://www.adpulp.com/?p=37913 Friends, relatives, and strangers may from time to time voice contrary or judgmental opinions about a pet’s place in the family. It typically goes over like a fart in church, and this ad campaign from Freshpet makes comedic light of that fact. Pepper, the dog in “Dinner Date” is a scruffy little scene-stealer. What a […]

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]]> https://www.adpulp.com/pet-people-have-unique-priorities-which-freshpet-fully-understands/feed/ 0 37913 Russian Instruments of War Artfully Repurposed by Ukrainian Musicians https://www.adpulp.com/russian-instruments-of-war-artfully-repurposed-by-ukrainian-musicians/ Fri, 15 Dec 2023 17:02:32 +0000 https://www.adpulp.com/?p=37836 Since the start of Russia’s lethal attack on Ukraine (a war that has killed or wounded 500,000 people), the resilience, grit, and heart of the Ukrainian people have offered a steady beacon of light and hope for a better future in an otherwise dark time. Now, this new campaign to support German nonprofit ArtHelps from […]

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]]> 37836 Play with Words and Images https://www.adpulp.com/play-with-words-and-images/ Thu, 12 Oct 2023 22:15:30 +0000 https://www.adpulp.com/?p=37791 Edward Ruscha is an American fine artist with something significant to say about pop culture and advertising. His work, which sometimes looks like an ad, also has something to teach the makers of pop culture and advertising. According to The Tate: Words and phrases are at the centre of Ed Ruscha’s work and first appear […]

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]]> 37791 David Droga Is Always Making, Shaping, and Creating https://www.adpulp.com/david-droga-is-always-making-shaping-and-creating/ https://www.adpulp.com/david-droga-is-always-making-shaping-and-creating/#respond Thu, 22 Jun 2023 14:45:59 +0000 https://www.adpulp.com/?p=37742 In this on-camera interview, CNBC’s Tania Bryer asks David Droga, founder of Droga5, CEO of Accenture Song, and the most awarded person in Cannes Lion history, what his secret ingredient is. Droga replies, “Not piss a lot of people off…No, I don’t know, I’ve always been restless and curious. I’ve been lucky that I’ve worked […]

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]]> https://www.adpulp.com/david-droga-is-always-making-shaping-and-creating/feed/ 0 37742 Why Artificial Intelligence is Not a Replacement for Human Creativity https://www.adpulp.com/why-artificial-intelligence-is-not-a-replacement-for-human-creativity/ https://www.adpulp.com/why-artificial-intelligence-is-not-a-replacement-for-human-creativity/#respond Sun, 16 Apr 2023 14:30:49 +0000 https://www.adpulp.com/?p=37696 With the rise of artificial intelligence and automation, it is no surprise that some individuals are beginning to worry about the future of writing. As machines become more advanced, they are now capable of not only mimicking human speech but also producing entire articles, reports, and even novels. This has led to the development of […]

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