Industry Analysis Archives - Adpulp https://www.adpulp.com/category/industry-analysis/ Advertising News and Know-How Mon, 20 Oct 2025 17:11:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adpulp.com/wp-content/uploads/2020/09/cropped-adpulp-logo-reddark-grey-32x32.png Industry Analysis Archives - Adpulp https://www.adpulp.com/category/industry-analysis/ 32 32 29582147 Sir John Believes In the Value of “Original, Unaided Thought” https://www.adpulp.com/sir-john-believes-in-the-value-of-original-unaided-thought/ https://www.adpulp.com/sir-john-believes-in-the-value-of-original-unaided-thought/#respond Mon, 20 Oct 2025 17:11:50 +0000 https://www.adpulp.com/?p=40227 In July, Sir John Hegarty offered a challenge to the ageism problem that continues to plague the ad agency business. The founding partner of Saatchi & Saatchi, co-founder of Bartle Bogle Hegarty, and first recipient of the Lion of St. Mark award, also sounded off on AI and the ever-present need for human talent. Here’s […]

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]]> https://www.adpulp.com/sir-john-believes-in-the-value-of-original-unaided-thought/feed/ 0 40227 Holding Companies Are Struggling to Hold Their Value https://www.adpulp.com/holding-companies-are-struggling-to-hold-their-value/ https://www.adpulp.com/holding-companies-are-struggling-to-hold-their-value/#respond Mon, 11 Aug 2025 17:36:34 +0000 https://www.adpulp.com/?p=40265 Omnicom and WPP are clearing regulatory hurdles and preparing to merge. Both holding companies are also struggling in today’s tumultuous economic environment. WPP reported a 71% slump in profits for the first half of its financial year. For its part, Omnicom saw its revenue inch up by 4.2 percent in the second quarter, but its […]

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]]> https://www.adpulp.com/holding-companies-are-struggling-to-hold-their-value/feed/ 0 40265 Now Watching “Quantum Marketing with Raja Rajamannar” https://www.adpulp.com/now-watching-quantum-marketing-with-raja-rajamannar/ https://www.adpulp.com/now-watching-quantum-marketing-with-raja-rajamannar/#respond Mon, 28 Apr 2025 20:20:00 +0000 https://www.adpulp.com/?p=40095 Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard’s Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode “How […]

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]]> https://www.adpulp.com/now-watching-quantum-marketing-with-raja-rajamannar/feed/ 0 40095 Surprise Surprise, Consumer Sentiment Is In the Dumpster https://www.adpulp.com/surprise-surprise-consumer-sentiment-is-in-the-dumpster/ https://www.adpulp.com/surprise-surprise-consumer-sentiment-is-in-the-dumpster/#respond Tue, 15 Apr 2025 16:11:14 +0000 https://www.adpulp.com/?p=40075 For advertising to impact buying decisions, people need to feel confident about spending money. Given the price of goods and the daily chaos emanating from The White House today, confident is not how people are feeling at this moment in time. Consumer sentiment plunged 11% this month to a preliminary reading of 50.8, the second-lowest […]

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]]> https://www.adpulp.com/surprise-surprise-consumer-sentiment-is-in-the-dumpster/feed/ 0 40075 Holding Companies Seek Even Greater Profits In New M&A Deal https://www.adpulp.com/holding-companies-seek-even-greater-profits-in-new-ma-deal/ https://www.adpulp.com/holding-companies-seek-even-greater-profits-in-new-ma-deal/#respond Sun, 22 Dec 2024 22:55:02 +0000 https://www.adpulp.com/?p=39476 Mergers and acquisitions—it’s one way to grow a company beholden to its shareholders. Ad industry holding companies know all about it, given that they regularly acquire and then “hold” what were once independent and innovate agencies. Earlier this month in what could become the merger of all mergers, Omnicom announced its intentions to acquire Interpublic […]

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]]> https://www.adpulp.com/holding-companies-seek-even-greater-profits-in-new-ma-deal/feed/ 0 39476 Authenticity Or Bust https://www.adpulp.com/authenticity-or-bust/ https://www.adpulp.com/authenticity-or-bust/#respond Thu, 07 Nov 2024 16:36:13 +0000 https://www.adpulp.com/?p=38877 In the elder days of Art Builders wrought with greatest care Each minute and unseen part, For the Gods see everywhere. –Henry Wadsworth Longfellow In his pithy and spot-on book, On Bullshit, Harry G. Frankfurt writes about the above lines of poetry, “The point of these lines is clear. In the old days, craftsmen did […]

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]]> https://www.adpulp.com/authenticity-or-bust/feed/ 0 38877 Healthy Teams Make Great Things https://www.adpulp.com/healthy-teams-make-great-things/ Fri, 24 May 2024 12:53:18 +0000 https://www.adpulp.com/?p=37998 Collaboration is the key that unlocks creative greatness. The best films, music, food, advertising, media, and so on, are all made by teams. Therefore, joining a highly functional team and learning to be a productive member of the team is the way forward for ambitious makers. Two professors at Abilene Christian University in Abilene, Texas […]

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]]> 37998 When Content Degrades and Distracts, Advertising Suffers Too https://www.adpulp.com/when-content-degrades-and-distracts-advertising-suffers-too/ https://www.adpulp.com/when-content-degrades-and-distracts-advertising-suffers-too/#respond Wed, 01 May 2024 12:00:22 +0000 https://www.adpulp.com/?p=37984 Advertising is a parasite that depends on the blood of its host—news and entertainment content—for its survival. When the body or in this case the media industry is sick, the parasite too will suffer. This is the conclusion, although not the language, of Mike Follett, managing director of eye-tracking company Lumen Research (and a former […]

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]]> https://www.adpulp.com/when-content-degrades-and-distracts-advertising-suffers-too/feed/ 0 37984 Did Stephanie McCarty Just Say What Other CMOs Are Thinking? https://www.adpulp.com/did-stephanie-mccarty-just-say-what-other-cmos-are-thinking/ Mon, 22 Apr 2024 21:19:52 +0000 https://www.adpulp.com/?p=37975 Stephanie McCarty is chief marketing and communications officer at Taylor Morrison Homes, a home builder based in Scottsdale, Arizona. McCarty is top of mind for a lot of agency leaders at the moment, because she used her LinkedIn page to speak some hard truths about the agency business. When her LinkedIn post went viral, Adweek […]

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]]> 37975 AI Is Not the Problem, Lack of Original Thinking Is the Problem https://www.adpulp.com/ai-is-not-the-problem-lack-of-original-thinking-is-the-problem/ Mon, 18 Mar 2024 16:09:57 +0000 https://www.adpulp.com/?p=37955 How many times have marketers been told—mostly by other marketers—that the new tech is the best tech? So many times…remember when every brand had to have a home in Second Life? It was an absurd thing to say then, as it is today when the new new thing has to be tested, twisted, and made […]

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