Change Agents Archives - Adpulp https://www.adpulp.com/category/change-agents/ Advertising News and Know-How Thu, 02 Oct 2025 16:57:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adpulp.com/wp-content/uploads/2020/09/cropped-adpulp-logo-reddark-grey-32x32.png Change Agents Archives - Adpulp https://www.adpulp.com/category/change-agents/ 32 32 29582147 In New Spot from Mother, Claude.AI Is the AI for Problem Solvers https://www.adpulp.com/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers/ https://www.adpulp.com/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers/#respond Wed, 01 Oct 2025 17:40:51 +0000 https://www.adpulp.com/?p=40352 Claude.AI is the AI for problem solvers. In this new anthem spot from Mother, the narrator says, “There’s never been a better time to have a problem. To be stuck, to be overwhelmed, to be impatient, to be out of ideas, or out of your depth, out of breath.” No need to freak out. According to […]

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]]> https://www.adpulp.com/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers/feed/ 0 40352 Now Watching “Quantum Marketing with Raja Rajamannar” https://www.adpulp.com/now-watching-quantum-marketing-with-raja-rajamannar/ https://www.adpulp.com/now-watching-quantum-marketing-with-raja-rajamannar/#respond Mon, 28 Apr 2025 20:20:00 +0000 https://www.adpulp.com/?p=40095 Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard’s Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode “How […]

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]]> https://www.adpulp.com/now-watching-quantum-marketing-with-raja-rajamannar/feed/ 0 40095 Make America the Land of White Male Conformity Again https://www.adpulp.com/make-america-the-land-of-white-male-conformity-again/ https://www.adpulp.com/make-america-the-land-of-white-male-conformity-again/#comments Sat, 22 Feb 2025 16:15:05 +0000 https://www.adpulp.com/?p=40037 In order to impress the new administration in Washington, soldiers from the Culture War have entered the sliding glass doors of America’s most prominent retailers—a fact that increasingly threatens their ability to make their own business decisions and operate stores profitably. Three days into his job, Florida’s new Attorney General James Uthmeier announced a class-action […]

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]]> https://www.adpulp.com/make-america-the-land-of-white-male-conformity-again/feed/ 1 40037 McConaughey, Harrelson, and Friends Are “True to Texas” https://www.adpulp.com/mcconaughey-harrelson-and-friends-are-true-to-texas/ https://www.adpulp.com/mcconaughey-harrelson-and-friends-are-true-to-texas/#respond Sat, 01 Feb 2025 17:48:20 +0000 https://www.adpulp.com/?p=39991 Last week, the Texas Senate announced its budget includes $498 million to revamp the Texas Film Incentive. The state wants to encourage film and TV production in the state, and to encourage the state’s lawmakers, a group of famous actors with ties to Texas have made a video pitch. Matthew McConaughey and Woody Harrelson reunite […]

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]]> https://www.adpulp.com/mcconaughey-harrelson-and-friends-are-true-to-texas/feed/ 0 39991 Authenticity Or Bust https://www.adpulp.com/authenticity-or-bust/ https://www.adpulp.com/authenticity-or-bust/#respond Thu, 07 Nov 2024 16:36:13 +0000 https://www.adpulp.com/?p=38877 In the elder days of Art Builders wrought with greatest care Each minute and unseen part, For the Gods see everywhere. –Henry Wadsworth Longfellow In his pithy and spot-on book, On Bullshit, Harry G. Frankfurt writes about the above lines of poetry, “The point of these lines is clear. In the old days, craftsmen did […]

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]]> https://www.adpulp.com/authenticity-or-bust/feed/ 0 38877 Caroline Gleich Could Become Utah’s New Senator https://www.adpulp.com/caroline-gleich-could-become-utahs-new-senator/ Mon, 05 Aug 2024 14:44:25 +0000 https://www.adpulp.com/?p=38063 Caroline Gleich does not look like a Senator, and she’s wisely using this fact to her credit. Knowing how little faith American citizens have in Congress, why would you want to appear to be one of them? In a sane world, you’d do everything you could to distance yourself from the way it is in […]

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]]> 38063 The Loss of Freedom Is Never Obvious at First https://www.adpulp.com/the-loss-of-freedom-is-never-obvious-at-first/ Sat, 20 Apr 2024 15:11:08 +0000 https://www.adpulp.com/?p=37972 “Trust the Free Press. Not Pretty Words.” That’s the message from Reporters Without Borders Germany. To commemorate the group’s 30th anniversary, Innocean Berlin in collaboration with Stink Films Berlin produced a series of moving films, plus posters, digital out-of-home, and social media. The three films in the campaign are powerful cinematic expressions of what’s at […]

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]]> 37972 Republican Accountability PAC to Invest $50M to Defeat Trump https://www.adpulp.com/republican-accountability-pac-to-invest-50m-to-defeat-trump/ Fri, 15 Mar 2024 22:33:48 +0000 https://www.adpulp.com/?p=37950 Is the GOP on the verge of collapse? I doubt it, but there are obvious signs of decay, including the fact that a substantial chunk of Republican primary and caucus voters told pollsters that they would be so dissatisfied if Donald Trump became the party’s presidential nominee—and it looks like he will—that they would not […]

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]]> 37950 The Data-Driven Way to Win Customers’ Hearts https://www.adpulp.com/the-data-driven-way-to-win-customers-hearts/ Fri, 26 Jan 2024 18:02:16 +0000 https://www.adpulp.com/?p=37878 It’s Customer Contact Week and hundreds of people who are responsible for delivering better customer experiences are gathered this morning at the Renaissance Hotel in Austin. Neil Hoyne, chief strategist at Google, Wharton fellow, and author of Converted: The Data-Driven Way to Win Customers’ Hearts is this morning’s keynote speaker. “I get people to click […]

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]]> 37878 Document Found: The Apple Marketing Philosophy from 1979 https://www.adpulp.com/document-found-the-apple-marketing-philosophy-from-1979/ Mon, 22 Jan 2024 17:45:32 +0000 https://www.adpulp.com/?p=37875 Anyone who works in the agency business and has responsibility for new business has heard these words: “We want to be an iconic brand like Apple.” I’ve heard these words a handful of times from eager clients. What I’ve always wanted to say in return, but stopped myself from saying is, “So, you’re ready to […]

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