Copywriting Archives - Adpulp https://www.adpulp.com/category/copy/ Advertising News and Know-How Thu, 02 Oct 2025 16:57:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adpulp.com/wp-content/uploads/2020/09/cropped-adpulp-logo-reddark-grey-32x32.png Copywriting Archives - Adpulp https://www.adpulp.com/category/copy/ 32 32 29582147 In New Spot from Mother, Claude.AI Is the AI for Problem Solvers https://www.adpulp.com/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers/ https://www.adpulp.com/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers/#respond Wed, 01 Oct 2025 17:40:51 +0000 https://www.adpulp.com/?p=40352 Claude.AI is the AI for problem solvers. In this new anthem spot from Mother, the narrator says, “There’s never been a better time to have a problem. To be stuck, to be overwhelmed, to be impatient, to be out of ideas, or out of your depth, out of breath.” No need to freak out. According to […]

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]]> https://www.adpulp.com/in-new-spot-from-mother-claude-ai-is-the-ai-for-problem-solvers/feed/ 0 40352 Medium Separates from the AI Pack https://www.adpulp.com/medium-separates-from-the-ai-pack/ Fri, 12 Apr 2024 16:47:00 +0000 https://www.adpulp.com/?p=37959 Medium is taking a stand on AI-generated writing. An email from Medium arrived in my inbox a few days ago describing changes that are coming to the publishing platform. Beginning May 1, 2024, stories with AI-generated writing (disclosed as such or not) are not allowed to be paywalled as part of Medium’s Partner Program. Accounts […]

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]]> 37959 GoDaddy Airo Takes You from Idea to ‘Up and Running’ in Minutes https://www.adpulp.com/godaddy-airo-takes-you-from-idea-to-up-and-running-in-minutes/ Tue, 05 Mar 2024 14:27:04 +0000 https://www.adpulp.com/?p=37942 Coming up with a unique brand name that you can legitimately own and a domain name to go with it, is tough to do. All the good names and dot coms seem to be taken. Starting now, you can ask GoDaddy’s AI assistant for help. In the days of yore, you input a domain name […]

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]]> 37942 Pet People Have Unique Priorities (Which Freshpet Fully Understands ) https://www.adpulp.com/pet-people-have-unique-priorities-which-freshpet-fully-understands/ https://www.adpulp.com/pet-people-have-unique-priorities-which-freshpet-fully-understands/#respond Mon, 05 Feb 2024 18:21:33 +0000 https://www.adpulp.com/?p=37913 Friends, relatives, and strangers may from time to time voice contrary or judgmental opinions about a pet’s place in the family. It typically goes over like a fart in church, and this ad campaign from Freshpet makes comedic light of that fact. Pepper, the dog in “Dinner Date” is a scruffy little scene-stealer. What a […]

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]]> https://www.adpulp.com/pet-people-have-unique-priorities-which-freshpet-fully-understands/feed/ 0 37913 Here’s a Hard Working Headline: Give Your Thumb the Finger https://www.adpulp.com/heres-a-hard-working-headline-give-your-thumb-the-finger/ Thu, 18 Jan 2024 20:17:22 +0000 https://www.adpulp.com/?p=37864 Run. Run far and fast from internet addiction. According to research conducted by HarrisX, the average person scrolls the distance of three marathons (78 miles) annually on their phones. In other words, we the people of the internet run an ultramarathon each year with our thumbs on glass. To combat this growing global issue, Saucony […]

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]]> 37864 Only You Can Understand Or Act On A Customer’s True Wants and Needs https://www.adpulp.com/only-you-can-understand-or-act-on-a-customers-true-wants-and-needs/ Thu, 16 Nov 2023 18:03:47 +0000 https://www.adpulp.com/?p=37811 Now in its 13th year, the WARC’s “Marketer’s Toolkit 2024” offers insights to help turn disruptive areas into opportunities for growth. The Toolkit is also a trend-spotter. For example, the report reveals that nearly three-quarters (70%) of respondents in the survey plan to unlock the potential of artificial intelligence in their marketing. Before we get […]

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]]> 37811 Hank, the Buffalo with Wings, Would Like To Have A Word https://www.adpulp.com/hank-the-buffalo-with-wings-would-like-to-have-a-word/ https://www.adpulp.com/hank-the-buffalo-with-wings-would-like-to-have-a-word/#respond Mon, 11 Sep 2023 17:23:02 +0000 https://www.adpulp.com/?p=37761 If you’re a college football fan and a Colorado Buffaloes fan in particular, you already know and love Ralphie. He runs the field with five handlers in tow before each home game. Ralphie is a legend. Now, there’s a new buffalo* in town. His name is Hank and he works for a chicken wings conglomerate. […]

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]]> https://www.adpulp.com/hank-the-buffalo-with-wings-would-like-to-have-a-word/feed/ 0 37761 Ad Chatter Season 4, Episode 2: Steve Red of RTO+P https://www.adpulp.com/ad-chatter-season-4-episode-2-steve-red-of-rtop/ https://www.adpulp.com/ad-chatter-season-4-episode-2-steve-red-of-rtop/#respond Fri, 02 Jun 2023 16:40:22 +0000 https://www.adpulp.com/?p=37728 During this episode of Ad Chatter, host Dan Goldgeier talks about the advantages and challenges of mid-sized independent ad agencies with Steve Red, the President + CCO of Red Tettemer O’Connell & Partners in Philadelphia. Discussion topics include: How a copywriter/art director partnership became a business partnership His agency’s “No shitheads” rule Whether he’d pitch […]

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]]> https://www.adpulp.com/ad-chatter-season-4-episode-2-steve-red-of-rtop/feed/ 0 37728 Why Artificial Intelligence is Not a Replacement for Human Creativity https://www.adpulp.com/why-artificial-intelligence-is-not-a-replacement-for-human-creativity/ https://www.adpulp.com/why-artificial-intelligence-is-not-a-replacement-for-human-creativity/#respond Sun, 16 Apr 2023 14:30:49 +0000 https://www.adpulp.com/?p=37696 With the rise of artificial intelligence and automation, it is no surprise that some individuals are beginning to worry about the future of writing. As machines become more advanced, they are now capable of not only mimicking human speech but also producing entire articles, reports, and even novels. This has led to the development of […]

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]]> https://www.adpulp.com/why-artificial-intelligence-is-not-a-replacement-for-human-creativity/feed/ 0 37696 Sky High on AI https://www.adpulp.com/sky-high-on-ai/ https://www.adpulp.com/sky-high-on-ai/#respond Sat, 15 Apr 2023 14:05:40 +0000 https://www.adpulp.com/?p=37693 AI. Have two letters in combination ever received the hype, press, and speculation behind them that AI presently enjoys? One has to wonder what’s so special about the latest shiny object and exactly who stands to gain the most by seeing artificial intelligence take off. The pace of AI-related product releases and promotions since November […]

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