Compensation Archives - Adpulp

Please Buy Adpulp A Coffee

David Burn — Fri, 10 Jan 2025 16:42:20 +0000

Please buy Adpulp a coffee. Dear reader, you have your own reasons for supporting this website and its creators. And I honor your reasons! My reason for asking today is not because we are presently short on coffee. I’m a fiend for the brew. In fact, just this morning my local purveyor poured me a […]

The post Please Buy Adpulp A Coffee appeared first on Adpulp.

United Auto Workers Is Battling the Culture of “Corporate Greed”

David Burn — Mon, 18 Sep 2023 17:56:54 +0000

American workers are tired and tired of being overlooked while struggling to make ends meet. Meanwhile, corporate profits are soaring to unheard-of heights. According to the Economic Policy Institute, profits at Ford, General Motors, and Stellantis almost doubled between 2013 and 2022, totaling $250 billion. Is that money trickling down to the workers in the […]

The post United Auto Workers Is Battling the Culture of “Corporate Greed” appeared first on Adpulp.

TV and Film Writers Are Fighting for All Workers Threatened By AI

David Burn — Sat, 06 May 2023 18:23:37 +0000

The Writers Guild of America is out on strike. After six weeks of negotiations with Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount, and Sony (under the umbrella of the Alliance of Motion Picture and Television Producers), members of the strongest writer’s union in the land collectively walked off the job. It sounds like a […]

The post TV and Film Writers Are Fighting for All Workers Threatened By AI appeared first on Adpulp.

Longhorn Athletes to Benefit from New NIL Deal with Wrangler

David Burn — Tue, 06 Sep 2022 15:51:20 +0000

University of Texas football coach Steve Sarkisian received a six-year deal worth $34.2 million when he was hired on Jan. 2, 2021. The school’s athletic department brings in over $200M per year. College sports is big business in Texas and across the nation, which is news to no one. What is noteworthy today is the […]

The post Longhorn Athletes to Benefit from New NIL Deal with Wrangler appeared first on Adpulp.

Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR

David Burn — Fri, 14 May 2021 23:27:52 +0000

In this special edition of AdChatter, we introduce London-based brand strategist, Toby Donaldson to listeners, plus we feature a special guest, Silicon Valley entrepreneur Santi Bibiloni. Santi founded an eCommerce agency in Argentina when he was just 22 years old. The agency grew to be one of Argentina’s fastest-growing companies. Today, Santi is the founder […]

The post Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR appeared first on Adpulp.

Brand Reputations Are Inextricably Tied To A Firm’s Operational Realities

David Burn — Mon, 16 Mar 2020 16:11:55 +0000

Brand reputation is always on the line. Each and every day anything can (and does) happen to ding the brand. Sometimes the ding is more than a ding, it’s a gong. Today, the gongs are banging from coast-to-coast as the retail sector is annihilated by the spread of COVID-19. There Is No Safety Net for […]

The post Brand Reputations Are Inextricably Tied To A Firm’s Operational Realities appeared first on Adpulp.

Ad People Aren’t Paid A Ton, They’re Paid By The Ton

David Burn — Fri, 25 Oct 2019 11:53:33 +0000

Clients. You can’t live with them and you can’t live without them. Increasingly, ad pros are somehow living without them, and in too many cases it’s the agency’s fault. Kristi VandenBosch of VandenBosch Group in NYC asked when did our industry become so dishonest? It started with the financial model: the FTE as a unit […]

The post Ad People Aren’t Paid A Ton, They’re Paid By The Ton appeared first on Adpulp.

BBH Will Work for PBR

David Burn — Sat, 24 Aug 2019 12:05:38 +0000

Agency compensation is a hot topic today. An industry that grew up on the billable hour has been looking for a new remuneration model for years, unsuccessfully for the most part. Some agencies want to tie compensation to performance. Others, like BBH New York, are willing to barter. For example, the well known creative agency […]

The post BBH Will Work for PBR appeared first on Adpulp.

Talent Is Talent, But Senior Creative Talent Is A Precious Human Resource

David Burn — Fri, 08 Jun 2018 13:40:24 +0000

For clients who have it all figured out, I suggest working with a junior creative team. The client will dictate his or her desires, and the creatives on the account will do their best to please while spinning their wheels and costing the client more in the long run than the more experienced team. So, […]

The post Talent Is Talent, But Senior Creative Talent Is A Precious Human Resource appeared first on Adpulp.

In-House Advantage: Why Agency Creatives Are Taking Flight

David Burn — Thu, 17 May 2018 02:14:14 +0000

We are witnessing one of the great migrations. Art directors and copywriters, like Sandhill Cranes, are in flight. Their destination? Client-side opportunities. “A lot of people right now are intrigued by being closer to the core business and being much more effective,” says agency producer Jenny Gadd, who joined Airbnb last fall. According to Ad […]

The post In-House Advantage: Why Agency Creatives Are Taking Flight appeared first on Adpulp.