Car Account Archives - Adpulp https://www.adpulp.com/category/car-account/ Advertising News and Know-How Wed, 31 Jul 2024 16:14:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adpulp.com/wp-content/uploads/2020/09/cropped-adpulp-logo-reddark-grey-32x32.png Car Account Archives - Adpulp https://www.adpulp.com/category/car-account/ 32 32 29582147 More of This Please: Love of Dogs and the Pure Joy of Play https://www.adpulp.com/more-of-this-please-love-of-dogs-and-the-pure-joy-of-play/ Wed, 31 Jul 2024 16:14:34 +0000 https://www.adpulp.com/?p=38053 The Olympic Games in Paris provide an ideal setting, programming-wise, for brands to explore their own heroic journeys and present powerful narratives to a large and attentive audience. Two car companies—Subaru and Hyundai—have chosen to follow this path and the results are notable. Subaru reminds us that “Love begins with trust,” and Hyundai reminds us […]

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]]> 38053 Need to Improve Your Mood? Drive the New IONIQ 5 N from Hyundai https://www.adpulp.com/need-to-improve-your-mood-drive-the-new-ioniq-5-n-from-hyundai/ Sat, 27 Apr 2024 12:19:21 +0000 https://www.adpulp.com/?p=37982 To launch Hyundai’s all-electric, high-performance IONIQ 5 N, Hyundai Motor Europe and Innocean set a unique challenge for the car: beat the winter blues in one of Europe’s darkest cities. IONIQ 5 N is not a traditional car; it’s an everyday sportscar with racetrack capabilities and features such as N Drift Optimizer and N Grin […]

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]]> 37982 Super Sweet Sounds of the ’70s Used to Sell More Stuff https://www.adpulp.com/super-sweet-sounds-of-the-70s-used-to-sell-more-stuff/ https://www.adpulp.com/super-sweet-sounds-of-the-70s-used-to-sell-more-stuff/#respond Mon, 29 Jan 2024 15:28:54 +0000 https://www.adpulp.com/?p=37884 Supertramp, Grand Funk Railroad, Heart, and Chicago. These legendary bands from the 1970s are now providing consumer brands with one anthemic soundtrack followed by the next. I have some questions. Like, why use the music of the 70s, versus music from the 80s or 90s? Are the desired buyers all Boomers or are these simply […]

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]]> https://www.adpulp.com/super-sweet-sounds-of-the-70s-used-to-sell-more-stuff/feed/ 0 37884 United Auto Workers Is Battling the Culture of “Corporate Greed” https://www.adpulp.com/united-auto-workers-is-battling-the-culture-of-corporate-greed/ Mon, 18 Sep 2023 17:56:54 +0000 https://www.adpulp.com/?p=37780 American workers are tired and tired of being overlooked while struggling to make ends meet. Meanwhile, corporate profits are soaring to unheard-of heights. According to the Economic Policy Institute, profits at Ford, General Motors, and Stellantis almost doubled between 2013 and 2022, totaling $250 billion. Is that money trickling down to the workers in the […]

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]]> 37780 Northwest Ford Dealers Show How Survival Is Easier With A Nearby Getaway Vehicle https://www.adpulp.com/northwest-ford-dealers-show-how-survival-is-easier-in-a-new-vehicle/ Mon, 13 Mar 2023 18:22:31 +0000 https://www.adpulp.com/?p=37673 Auto dealers are a tough crowd. Which is why this campaign (which I worked on) was especially fun to make. We don’t pitch creative ideas to marketing directors, or CMOs. Just the Board of Directors at the Northwest Ford Dealers Advertising Association. It’s what they call “Tier 2 Automotive” — and the focus is on […]

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]]> 37673 In A New Kia Sportage, You’ll Have the Power to Make More Good https://www.adpulp.com/in-a-new-kia-sportage-youll-have-the-power-to-make-more-good/ Mon, 22 Aug 2022 15:59:36 +0000 https://www.adpulp.com/?p=37613 Buying a new vehicle is a big financial decision. People shopping for cars weigh the monthly outlay expected of them, the insurance costs, gas and maintenance costs, and how much the dealer is going to make on the purchase. There’s also the emotional buyer and the emotive purchase. People sometimes “fall in love” with a […]

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]]> 37613 Before You Drive the New Lexus NX, “Hustle for What Matters” https://www.adpulp.com/before-you-drive-the-new-lexus-nx-hustle-for-what-matters/ Tue, 25 Jan 2022 16:55:17 +0000 https://www.adpulp.com/?p=37380 People can believe in and practice “the hustle” and not be perceived as hustlers. It seems like such a fine line, but in this new commercial from Lexus and Team One, the fine line is made explicit. Let’s watch. According to Lexus, the all-new 2022 NX is a next-generation crossover that prioritizes what matters most […]

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]]> 37380 Hyundai Is Out Front in the Fight Against Pediatric Cancer https://www.adpulp.com/hyundai-is-out-front-in-the-fight-against-pediatric-cancer/ Sat, 02 Oct 2021 16:50:28 +0000 https://www.adpulp.com/?p=37246 Some brands are searching for a purpose. Other brands focus on purpose from day one because it’s an expression of the company’s core values and because it’s good for business. Emotion moves people to pay attention, care, and buy. The following short film from Hyundai is packed with raw emotion. Paul Imhoff has been successful […]

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]]> 37246 Lexus and AMC Theaters Boosted by Celebrity Endorsements https://www.adpulp.com/lexus-and-amc-theaters-boosted-by-celebrity-endorsements/ Fri, 17 Sep 2021 17:33:59 +0000 https://www.adpulp.com/?p=37209 Influence. Who has it, and how do they use it to help sell products and services? Some brands insist on dipping into the Instagram pool for talent. Others, like Lexus, find their edge in emerging artists, and then seek to re-express this raw aesthetic in pop cultural terms that attach to the brand. In its […]

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]]> 37209 Chevrolet Likes the Idea of Open Roads Into the New Colombia https://www.adpulp.com/chevrolet-likes-the-idea-of-open-roads-into-the-new-colombia/ Wed, 28 Apr 2021 15:16:38 +0000 https://www.adpulp.com/?p=36833 Colombia is a nation rich in natural beauty and untouched places. Untouched by modern life and untouched by tourists. This is true, in part, due to decades of civil war in the country. Thankfully, on 23 June 2016, the Colombian government and the Revolutionary Armed Forces of Colombia (FARC) rebels signed a historic ceasefire deal. […]

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