Digital Archives - Adpulp https://www.adpulp.com/category/digital/ Advertising News and Know-How Mon, 28 Apr 2025 20:20:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adpulp.com/wp-content/uploads/2020/09/cropped-adpulp-logo-reddark-grey-32x32.png Digital Archives - Adpulp https://www.adpulp.com/category/digital/ 32 32 29582147 Now Watching “Quantum Marketing with Raja Rajamannar” https://www.adpulp.com/now-watching-quantum-marketing-with-raja-rajamannar/ https://www.adpulp.com/now-watching-quantum-marketing-with-raja-rajamannar/#respond Mon, 28 Apr 2025 20:20:00 +0000 https://www.adpulp.com/?p=40095 Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard’s Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode “How […]

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]]> https://www.adpulp.com/now-watching-quantum-marketing-with-raja-rajamannar/feed/ 0 40095 How About We Strengthen the FTC’s Negative Option Rule? https://www.adpulp.com/how-about-we-strengthen-the-ftcs-negative-option-rule/ https://www.adpulp.com/how-about-we-strengthen-the-ftcs-negative-option-rule/#respond Sat, 23 Nov 2024 17:35:14 +0000 https://www.adpulp.com/?p=38868 How many recurring subscriptions do you have? And how many of these companies with your credit card info contact you before they automatically renew? Only a small percentage of my subscription-based relationships do me the favor (after I change my auto-renew preferences), and I imagine the same is true for you. The FTC uses the […]

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]]> https://www.adpulp.com/how-about-we-strengthen-the-ftcs-negative-option-rule/feed/ 0 38868 When Content Degrades and Distracts, Advertising Suffers Too https://www.adpulp.com/when-content-degrades-and-distracts-advertising-suffers-too/ https://www.adpulp.com/when-content-degrades-and-distracts-advertising-suffers-too/#respond Wed, 01 May 2024 12:00:22 +0000 https://www.adpulp.com/?p=37984 Advertising is a parasite that depends on the blood of its host—news and entertainment content—for its survival. When the body or in this case the media industry is sick, the parasite too will suffer. This is the conclusion, although not the language, of Mike Follett, managing director of eye-tracking company Lumen Research (and a former […]

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]]> https://www.adpulp.com/when-content-degrades-and-distracts-advertising-suffers-too/feed/ 0 37984 Is LLMO the New SEO? https://www.adpulp.com/is-llmo-the-new-seo/ Fri, 26 Apr 2024 17:45:04 +0000 https://www.adpulp.com/?p=37980 Two Harvard professors looked into the future of AI’s impact on the world wide web and what they saw wasn’t pretty. Judith Donath, a fellow at Harvard’s Berkman Klein Center for Internet and Society, and Bruce Schneier, a fellow and lecturer at the Harvard Kennedy School published their projections in The Atlantic. Here’s a short […]

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]]> 37980 Adpulp Likes “Domino’s Emergency Pizza” https://www.adpulp.com/adpulp-likes-dominos-emergency-pizza/ Fri, 02 Feb 2024 18:13:49 +0000 https://www.adpulp.com/?p=37850 There’s no such thing as a free lunch. But there is such a thing as a free pizza when you order from Domino’s online. We don’t bestow trophies upon advertising makers (although I hear there’s a lot of money in it), but we do point out when they do something notable. An “Emergency Pizza” from […]

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]]> 37850 The Data-Driven Way to Win Customers’ Hearts https://www.adpulp.com/the-data-driven-way-to-win-customers-hearts/ Fri, 26 Jan 2024 18:02:16 +0000 https://www.adpulp.com/?p=37878 It’s Customer Contact Week and hundreds of people who are responsible for delivering better customer experiences are gathered this morning at the Renaissance Hotel in Austin. Neil Hoyne, chief strategist at Google, Wharton fellow, and author of Converted: The Data-Driven Way to Win Customers’ Hearts is this morning’s keynote speaker. “I get people to click […]

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]]> 37878 Tweet, Tweet: Twitter Is Failing Harder Every Single Day https://www.adpulp.com/tweet-tweet-twitter-is-failing-harder-every-single-day/ https://www.adpulp.com/tweet-tweet-twitter-is-failing-harder-every-single-day/#respond Sun, 11 Jun 2023 19:09:56 +0000 https://www.adpulp.com/?p=37722 Once upon an Internet moment, Twitter was a big deal. Then a braggadocious billionaire bought the company and within minutes the social media platform’s engine began to sputter and its wheels flatten. Flash forward to the present. An internal presentation obtained by The New York Times reveals that Twitter’s U.S. advertising revenue for the five […]

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]]> https://www.adpulp.com/tweet-tweet-twitter-is-failing-harder-every-single-day/feed/ 0 37722 The Machines Have Moved In. The Machines Have No Feelings. https://www.adpulp.com/the-machines-have-moved-in-the-machines-have-no-feelings/ Fri, 05 Nov 2021 15:53:52 +0000 https://www.adpulp.com/?p=37305 I am a writer. I write ad copy, journalism, poetry, fiction, and essays—not necessarily in that order. Because I am a writer, I want to laugh at the idea that a machine can do what I, or what any writer does for a living. Sure, a machine can spit out words, I get that part. […]

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]]> 37305 Are You Helping Your Clients Reach Digital Marketing Maturity? https://www.adpulp.com/are-you-helping-your-clients-reach-digital-marketing-maturity/ Sat, 18 Sep 2021 13:04:54 +0000 https://www.adpulp.com/?p=37208 Think with Google is a new YouTube series that seeks to educate and inspire the next generation of marketers, advertisers, and creatives with tutorials from experts in privacy, digital transformation, and AI to name a few. In related news, the 2021 Forrester Digital Marketing Maturity survey, conducted on behalf of Google, found that nearly three-quarters […]

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]]> 37208 Now on Spotify: Magically Delicious Sugar-Coated Grooves https://www.adpulp.com/now-on-spotify-magically-delicious-sugar-coated-grooves/ Wed, 01 Sep 2021 16:56:21 +0000 https://www.adpulp.com/?p=37166 General Mills-owned cereal brand Lucky Charms is in the entertainment business. I’m happy to see the packaged goods brand recognize it and act on it. According to The Drum, Lucky the Leprechaun has dropped his debut album, “Magically Delicious,” which is now available across all major streaming platforms but promoted exclusively on Spotify. The album […]

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