Cause-Related Marketing Archives - Adpulp https://www.adpulp.com/category/cause-related-marketing/ Advertising News and Know-How Thu, 14 Sep 2023 16:41:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adpulp.com/wp-content/uploads/2020/09/cropped-adpulp-logo-reddark-grey-32x32.png Cause-Related Marketing Archives - Adpulp https://www.adpulp.com/category/cause-related-marketing/ 32 32 29582147 A Big Idea: “Non-Mineable Land” Inside of Minecraft https://www.adpulp.com/a-big-idea-non-mineable-land-inside-of-minecraft/ https://www.adpulp.com/a-big-idea-non-mineable-land-inside-of-minecraft/#respond Tue, 20 Jun 2023 16:51:35 +0000 https://www.adpulp.com/?p=37737 Minecraft is the best-selling game in the world. The game teaches players, primarily children, to mine and build whole worlds out of raw materials. Naturally, the raw materials must be secured under duress. A game needs tension, and Minecraft has it. What it does not have is a means to teach players that raw materials […]

The post A Big Idea: “Non-Mineable Land” Inside of Minecraft appeared first on Adpulp.

]]> https://www.adpulp.com/a-big-idea-non-mineable-land-inside-of-minecraft/feed/ 0 37737 Banana Boat Introduces Nest Domes to Protect Endangered Sea Turtles https://www.adpulp.com/banana-boat-introduces-nest-domes-to-protect-endangered-sea-turtles/ https://www.adpulp.com/banana-boat-introduces-nest-domes-to-protect-endangered-sea-turtles/#respond Fri, 14 Apr 2023 11:49:56 +0000 https://www.adpulp.com/?p=37689 Banana Boat protects you from the sun’s harmful rays. Now, the skincare brand is extending its reach into wildlife preservation. During the last four years in Colombia, 99 percent of sea turtles have been born female. The sand’s warmth influences their sex during the incubation phase: if a turtle’s eggs incubate below 27.7°C the turtle […]

The post Banana Boat Introduces Nest Domes to Protect Endangered Sea Turtles appeared first on Adpulp.

]]> https://www.adpulp.com/banana-boat-introduces-nest-domes-to-protect-endangered-sea-turtles/feed/ 0 37689 To Promote Jesus, the “He Gets Us” Campaign to Spend $1BILLION https://www.adpulp.com/to-promote-jesus-the-he-gets-us-campaign-to-spend-1billion/ Mon, 13 Feb 2023 16:41:56 +0000 https://www.adpulp.com/?p=37668 Two non-denominational ads for Jesus and Christianity (totaling 90 seconds of air time) appeared during the Super Bowl last night. According to the results of USA TODAY’s Ad Meter, the spots promoting universal love and fellowship ranked 8th and 15th out of 51 commercials. I’m glad they ranked highly. The ads are disruptive and unexpected […]

The post To Promote Jesus, the “He Gets Us” Campaign to Spend $1BILLION appeared first on Adpulp.

]]> 37668 Keep Bastrop Boring https://www.adpulp.com/keep-bastrop-boring/ Wed, 13 Apr 2022 18:23:43 +0000 https://www.adpulp.com/?p=37506 Bastrop County is a fast-growing neighbor to Travis County—the home of Austin, the University of Texas, the state capitol, Austin FC, Austin City Limits, Oracle, Tesla, and so on. Bastrop is also directly downriver from Tesla’s new world headquarters and car-making factory. When Elon Musk moved from California to Texas, his Boring Company quickly set […]

The post Keep Bastrop Boring appeared first on Adpulp.

]]> 37506 Indie Rockers Head To Yosemite for a Brand-Sponsored Jam Session https://www.adpulp.com/indie-rockers-head-to-yosemite-for-a-brand-sponsored-jam-session/ Fri, 08 Oct 2021 17:54:20 +0000 https://www.adpulp.com/?p=37251 Ads present the product or service in the right light to motivate consideration and purchase. Content marketing is something different. Content-fueled campaigns are designed to please people and that’s pretty much it. In other words, content is a gift from the brand, not a clever request to purchase. Content also rewards customers and provides a […]

The post Indie Rockers Head To Yosemite for a Brand-Sponsored Jam Session appeared first on Adpulp.

]]> 37251 Hyundai Is Out Front in the Fight Against Pediatric Cancer https://www.adpulp.com/hyundai-is-out-front-in-the-fight-against-pediatric-cancer/ Sat, 02 Oct 2021 16:50:28 +0000 https://www.adpulp.com/?p=37246 Some brands are searching for a purpose. Other brands focus on purpose from day one because it’s an expression of the company’s core values and because it’s good for business. Emotion moves people to pay attention, care, and buy. The following short film from Hyundai is packed with raw emotion. Paul Imhoff has been successful […]

The post Hyundai Is Out Front in the Fight Against Pediatric Cancer appeared first on Adpulp.

]]> 37246 Airbnb Steps Up To Help Afghan Refugees Find A Safe Place to Stay https://www.adpulp.com/airbnb-steps-up-to-help-afghan-refugees-find-a-safe-place-to-stay/ Wed, 25 Aug 2021 11:00:10 +0000 https://www.adpulp.com/?p=37146 Airbnb and Airbnb.org will provide temporary housing to 20,000 Afghan refugees worldwide. The company’s CEO, Brian Chesky, announced the move yesterday on Twitter. The displacement and resettlement of Afghan refugees in the US and elsewhere is one of the biggest humanitarian crises of our time. We feel a responsibility to step up. — Brian Chesky […]

The post Airbnb Steps Up To Help Afghan Refugees Find A Safe Place to Stay appeared first on Adpulp.

]]> 37146 Get Your “Torched Earth” Beer Here! https://www.adpulp.com/get-your-torched-earth-beer-here/ Fri, 23 Apr 2021 13:25:23 +0000 https://www.adpulp.com/?p=36828 This Earth Day, carbon-neutral idealists in Colorado stopped crying in their craft beers and started making bad beers, on purpose, as a way to illustrate to beer lovers just how awful things could get if we continue to avoid the climate crisis. Fat Tire released Torched Earth Ale, a beer made with smoke-tainted water, dandelions, […]

The post Get Your “Torched Earth” Beer Here! appeared first on Adpulp.

]]> 36828 In These Ads: Get Vaccinated, Reduce Consumption, Widen Your Gender Lens https://www.adpulp.com/in-these-ads-get-vaccinated-reduce-consumption-widen-your-gender-lens/ Mon, 19 Apr 2021 15:04:57 +0000 https://www.adpulp.com/?p=36817 Cause-related marketing used to be an additive to the campaign, a nice to have, a feel-good. Things have changed since that innocent once upon a time. Today, advocacy for any number of social causes while pitching a product or service is fast becoming the norm. Let’s take a quick look. Samual Adams Says: Get Vaccinated […]

The post In These Ads: Get Vaccinated, Reduce Consumption, Widen Your Gender Lens appeared first on Adpulp.

]]> 36817 TRISCUITS for ALL, ALL for TRISCUITS https://www.adpulp.com/triscuits-for-all-all-for-triscuits/ Mon, 23 Nov 2020 23:03:18 +0000 https://adpulp.wpengine.com/?p=36028 “Food insecurity” is a formal way of saying that people are hungry. And people are hungry all over this land of opportunity. Food banks, churches, and charitable organizations from coast to coast are addressing this epic American problem, which echoes through the decades. During the Great Depression, our citizens stood in bread and soup lines. […]

The post TRISCUITS for ALL, ALL for TRISCUITS appeared first on Adpulp.

]]> 36028