Strategy Archives - Adpulp https://www.adpulp.com/category/strategy/ Advertising News and Know-How Fri, 26 Jan 2024 19:33:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adpulp.com/wp-content/uploads/2020/09/cropped-adpulp-logo-reddark-grey-32x32.png Strategy Archives - Adpulp https://www.adpulp.com/category/strategy/ 32 32 29582147 The Data-Driven Way to Win Customers’ Hearts https://www.adpulp.com/the-data-driven-way-to-win-customers-hearts/ Fri, 26 Jan 2024 18:02:16 +0000 https://www.adpulp.com/?p=37878 It’s Customer Contact Week and hundreds of people who are responsible for delivering better customer experiences are gathered this morning at the Renaissance Hotel in Austin. Neil Hoyne, chief strategist at Google, Wharton fellow, and author of Converted: The Data-Driven Way to Win Customers’ Hearts is this morning’s keynote speaker. “I get people to click […]

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]]> 37878 Document Found: The Apple Marketing Philosophy from 1979 https://www.adpulp.com/document-found-the-apple-marketing-philosophy-from-1979/ Mon, 22 Jan 2024 17:45:32 +0000 https://www.adpulp.com/?p=37875 Anyone who works in the agency business and has responsibility for new business has heard these words: “We want to be an iconic brand like Apple.” I’ve heard these words a handful of times from eager clients. What I’ve always wanted to say in return, but stopped myself from saying is, “So, you’re ready to […]

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]]> 37875 Please Don’t Vote for the Guy With 91 Felony Charges https://www.adpulp.com/please-dont-vote-for-the-guy-with-91-felony-charges/ Mon, 08 Jan 2024 16:37:08 +0000 https://www.adpulp.com/?p=37855 It’s an election year and the campaign is now in full swing. While former President Donald Trump appears to be headed for his third consecutive Republican nomination, current President Joe Biden is focusing on getting the facts straight about January 6th and delivering a message about how much worse it will be for everyone if […]

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]]> 37855 Change Agents Are Always Needed, Even If They’re Not Always Welcome https://www.adpulp.com/change-agents-are-always-needed-even-if-theyre-not-always-welcome/ Fri, 17 Nov 2023 17:56:58 +0000 https://www.adpulp.com/?p=37814 I don’t hear the words, “change agent” too often these days and that’s okay. Buzzwords never contain much value in the first place. But let’s not confuse the buzzy name for the work. The work of a change agent is to make a difference by recognizing what must change, and then having the chops and […]

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