Direct Archives - Adpulp https://www.adpulp.com/category/direct/ Advertising News and Know-How Fri, 05 Nov 2021 15:55:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adpulp.com/wp-content/uploads/2020/09/cropped-adpulp-logo-reddark-grey-32x32.png Direct Archives - Adpulp https://www.adpulp.com/category/direct/ 32 32 29582147 The Machines Have Moved In. The Machines Have No Feelings. https://www.adpulp.com/the-machines-have-moved-in-the-machines-have-no-feelings/ Fri, 05 Nov 2021 15:53:52 +0000 https://www.adpulp.com/?p=37305 I am a writer. I write ad copy, journalism, poetry, fiction, and essays—not necessarily in that order. Because I am a writer, I want to laugh at the idea that a machine can do what I, or what any writer does for a living. Sure, a machine can spit out words, I get that part. […]

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]]> 37305 Monday Morning Roundup: Nike, Colle McVoy, and Cascade https://www.adpulp.com/monday-morning-roundup/ Mon, 27 Jul 2020 14:45:55 +0000 https://adpulp.wpengine.com/?p=34464 Direct to Consumer (DTC) is H O T Oregon Public Broadcasting reports that Nike is in the midst of a reorg. The announcement comes as part of Nike’s “Consumer Direct Acceleration” plan, which execs in Beaverton call a “digitally empowered phase” of the company’s strategy. In other words, retail is reeling and the company has […]

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]]> 34464 Mid-Day Danger: The Worst Commercials on TV https://www.adpulp.com/mid-day-danger-the-worst-commercials-on-tv/ Wed, 11 Mar 2020 21:10:27 +0000 https://adpulp.wpengine.com/?p=32661 I want to explore one of the secret dangers of working from home, a real and present danger that no one talks about. The danger is exposure to bad TV, bad commercials, in particular. If you watch cable news in the middle of the workday, even for a short time during lunch, you’re screwed. Apparently, […]

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]]> 32661 These New Holiday Ornaments from Colle McVoy Are Not Like Other Ornaments https://www.adpulp.com/these-new-holiday-ornaments-from-colle-mcvoy-are-not-like-other-ornaments/ Tue, 24 Dec 2019 21:44:34 +0000 https://adpulp.wpengine.com/?p=32066 Colle McVoy is a masterful designer of holiday cards. Every year the Minneapolis agency sends me something new and every year I marvel at the idea and the elegant execution of the idea. This year a small package arrived. Inside the package, I found four beautiful holiday-themed coasters that also act as ornaments for the […]

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]]> 32066 The Sky Is Falling, No Seriously, The Sky Is Falling https://www.adpulp.com/the-sky-is-falling-no-seriously-the-sky-is-falling/ Mon, 24 Sep 2018 14:19:00 +0000 https://adpulp.wpengine.com/?p=27661 Is political marketing grassroots marketing, mass marketing, direct marketing, or relationship marketing? It depends. If you are on a candidate’s email list, it’s direct marketing, straight up. Let’s have a look… I am on Beto’s list and other’s, so I receive these kinds of “sky is falling” email pitches nearly every day. Anyone on these […]

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]]> 27661 ANA To Acquire DMA, Forming Largest MARCOM Trade Group in U.S. https://www.adpulp.com/ana-to-acquire-dma-forming-largest-marcom-trade-group-in-u-s/ Fri, 01 Jun 2018 01:51:34 +0000 https://adpulp.wpengine.com/?p=26706 The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association). The move was approved today by the board of directors of each organization, subject to formal approval […]

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]]> 26706 Define Drivers: Keys To A New Caddy; A Bespoke Chocolate Egg; Dinner at La Banane https://www.adpulp.com/define-drivers-keys-new-caddy-bespoke-chocolate-egg-dinner-la-banane/ Thu, 28 Sep 2017 01:35:22 +0000 https://adpulp.wpengine.com/?p=25045 Cadillac Canada has partnered with renowned Toronto chocolate maker Brandon Olsen on a direct mail campaign that puts a decadent twist on the standard test drive invitation. Working with its lead agency Red Lion, the automaker tucked away keys to new Cadillac CT6s inside the hugely popular “Ziggy Stardust Disco Egg” from Olsen’s trendy Toronto […]

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]]> 25045 Droga5 Pulls MailChimp from Email Marketing’s Black Hole https://www.adpulp.com/droga5-pulls-mailchimp-email-marketings-black-hole/ Fri, 26 May 2017 00:52:10 +0000 https://adpulp.wpengine.com/?p=24369 Email marketing is more science than art. For many small- to medium-sized businesses, email marketing is also a mystery. The person in charge of managing campaigns has to work to segment lists, design templates, create A-B tests, track click-throughs and KPIs, plus plan and execute the content delivery. When this is your task list, you […]

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]]> 24369 David Ogilvy Loved Fire-Eaters And Golden Geese https://www.adpulp.com/david-ogilvy-loved-fire-eaters-golden-geese/ Thu, 18 May 2017 15:44:17 +0000 https://adpulp.wpengine.com/?p=24310 I love this long copy ad from the Ogilvy & Mather archive. It’s endowed with more attitude per paragraph than I’ve seen in years. Clearly, this ad is from another time. #OgilvyArchive #TBT David Ogilvy and the Ogilvy culture View full print ad: https://t.co/qnCUgJwYbP pic.twitter.com/3YxJTpDRo0 — Ogilvy & Mather (@Ogilvy) May 18, 2017 While dated, […]

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]]> 24310 People Need Money And Socks, Movie Stars Included https://www.adpulp.com/people-need-money-socks-movie-stars-included/ Thu, 12 Jan 2017 04:42:08 +0000 https://adpulp.wpengine.com/?p=23739 Direct marketing can be tough to take in one’s mailbox and/or inbox. Depending on the product and production, the “creative” can be excruciating to watch on TV. You are not day dreaming. Ashley Judd is, in fact, starring in an infomercial for socks with little grippy things on the bottom. This is the same Ashely […]

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