Happy ‘Next’ Holidays from Hotwire

Hotwire wants to help you travel. To do that, the company is looking forward to a time when it is safe to travel. And that time will hopefully arrive sometime next year.

To focus on future holiday joy and togetherness, Hotwire’s Agency of Record, Fallon, built a “Happy Next Holiday” generator, to create customized messages that can be emailed or sent as a postcard.

Creating a custom message will also automatically enter you into Hotwire’s sweepstakes and give you the chance to make things up to your loved ones in 2021 with the ultimate “IOU-trip” for the entire family.

If you’re one of the lucky winners, Hotwire will cover travel expenses like flights and your stay in a swanky hotel plus they will stuff your pockets with an extra $15,580 in cash so you can make up for activities missed in 2020.

As Charlie Wolff, Creative Director at Fallon, said, “The thing I dreaded most about the holidays this year was not the isolation. It was telling my mother-in-law that we wouldn’t be coming over…I still haven’t told her.”