Adpulp Archives - Adpulp https://www.adpulp.com/category/adpulp/ Advertising News and Know-How Sat, 11 Jan 2025 00:29:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adpulp.com/wp-content/uploads/2020/09/cropped-adpulp-logo-reddark-grey-32x32.png Adpulp Archives - Adpulp https://www.adpulp.com/category/adpulp/ 32 32 29582147 Please Buy Adpulp A Coffee https://www.adpulp.com/please-buy-adpulp-a-coffee/ https://www.adpulp.com/please-buy-adpulp-a-coffee/#respond Fri, 10 Jan 2025 16:42:20 +0000 https://www.adpulp.com/?p=39730 Please buy Adpulp a coffee. Dear reader, you have your own reasons for supporting this website and its creators. And I honor your reasons! My reason for asking today is not because we are presently short on coffee. I’m a fiend for the brew. In fact, just this morning my local purveyor poured me a […]

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]]> https://www.adpulp.com/please-buy-adpulp-a-coffee/feed/ 0 39730 Best of Adpulp 2021 https://www.adpulp.com/best-of-adpulp-2021/ Fri, 03 Dec 2021 16:02:03 +0000 https://www.adpulp.com/?p=37332 The following articles on Adpulp.com are my favorites of 2021. For me to like an article and recommend it, as I am doing here, the piece needs to contain more than news. For readers of Adpulp.com, the value is often in the news. Hence, our binary “Advertising News and Know-How” approach to the editorial product. […]

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]]> 37332 Job Number One: Ask Good Questions and Take Good Notes https://www.adpulp.com/job-number-one-ask-good-questions-and-take-good-notes/ Thu, 02 Dec 2021 17:14:32 +0000 https://www.adpulp.com/?p=37333 I started interviewing people when I was 18 years old and a freshman at Franklin & Marshall College. One thing I know about myself—I have a journalist’s temperament, which I bring to the ad business, sometimes successfully. In this new collection of 18 interviews with 19 advertising professionals, there’s a series of successful moments where […]

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]]> 37333 A Book for ‘Ad People’ with Brains https://www.adpulp.com/a-book-for-ad-people-with-brains/ Mon, 08 Nov 2021 16:54:26 +0000 https://www.adpulp.com/?p=37315 One of the best things about Adpulp.com is the people we meet. The site opens many doors and behind many of these doors are amazingly unique people with fascinating stories. My new ebook—Ad Brains: Conversations with Advertising’s Icons, Rebels, and Rulers—captures some of these stories. Ad Brains is now available for $10 from Amazon.com, Kobo.com, […]

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]]> 37315 The Year in ‘Pulp: Twenty Twenty https://www.adpulp.com/the-year-in-pulp-twenty-twenty/ Mon, 28 Dec 2020 11:00:19 +0000 https://www.adpulp.com/?p=36298 Disruption is an opening. It’s also a closure. This was true for many people and many creative companies this year, as success stories ran parallel to the stories of business failure and industry-wide pessimism. Here on Adpulp.com, we put in much time and effort and saw positive results. We introduced the Emerging Voices series to […]

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]]> 36298 Make the Logo Better! https://www.adpulp.com/make-the-logo-better/ Thu, 24 Sep 2020 18:40:09 +0000 https://adpulp.wpengine.com/?p=35195 In the beginning, there was pulp. We took this excess fiber from the communications industry and made it into something. This is what our logo looked like in 2004 when the site launched and for many years thereafter. Thank you, Shawn Hartley. In 2017, I hired a designer in Portland who had recently graduated from […]

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]]> 35195 Ad Chatter, Edición 7: Longing for Summer and Some Sense of Normal https://www.adpulp.com/ad-chatter-edicion-7-longing-for-summer-and-some-sense-of-normal/ Thu, 02 Jul 2020 21:07:39 +0000 https://adpulp.wpengine.com/?p=34163 It’s summer but it’s like no summer we’ve ever known before. Due to the pandemic and resulting confinements, even the simple act of going to the park or briefly chatting with a neighbor are real pleasures and moments we now savor. The simple pleasures are not so simple when it’s dangerous to be in public. […]

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]]> 34163 Patrons Replace Programmatic, Banner Ads, Paid Links, Obtuse Advertorials et al https://www.adpulp.com/do-you-pooh-pooh-the-pay-pay/ Mon, 29 Jun 2020 19:03:35 +0000 https://adpulp.wpengine.com/?p=34121 Do you pay for any/some/all of the content you consume online? There’s no judgment coming, just an explanation of why it matters to the content producers, who in turn make it matter to you. Adpulp, and our Emerging Voices Project specifically, is supported by 11 patrons today. The goal is to reach 100 patrons and […]

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]]> 34121 I Am A Guest on Geno Schellenberger’s New “Breaking & Entering” Podcast https://www.adpulp.com/i-am-a-guest-on-geno-schellenbergers-new-breaking-entering-podcast/ Tue, 12 May 2020 12:13:37 +0000 https://adpulp.wpengine.com/?p=33530 I’ve appeared on many podcasts over the years. This one turned out to be a fun conversation, and I thank the host Geno Schellenberger for the chance to talk about what advertising means and why it matters. Schellenberger is a recent graduate of the University of Illinois, the president of the student ad club there, […]

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]]> 33530 Ad Chatter: A New “Water Cooler” Discussion About Advertising https://www.adpulp.com/ad-chatter-a-new-water-cooler-discussion-about-advertising/ Thu, 30 Apr 2020 22:14:43 +0000 https://adpulp.wpengine.com/?p=33388 Yo, whassup? Have you seen Budweiser UK’s new remix of the famous “Whassup?” spot from the late 1990s? In the following video, Seattle copywriter Dan Goldgeier and I discuss its merits, as well as the plusses and minuses of two other spots—one from Coors Light and the other from Etsy.com. Earlier this week, I wrote […]

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