“Time is the substance I am made of. Time is a river which sweeps me along, but I am the river; it is a tiger which destroys me, but I am the tiger; it is a fire which consumes me, but I am the fire.” -Jorge Luis Borges
Manantial water is 100% natural and comes from the Andes Mountains at an altitude of over 3,000 meters. It is a product recognized by Colombians for its flavor and quality.
This new campaign for the water brand was developed by Fantástica, an independent agency in Bogatá led by Daniel Bermúdez and Daniel Osorio, directed by Alejandro Carreño, and produced by Los Notarios.
Who Has Time for Moody Atmospheres and Word Play, Today?
The work is inspired by the poetry of Jorge Luis Borges, Philip Larkin, and Henry Van Dyke.
“The campaign is a giant bet for a client because nobody approves of something like this today,” says Alejandro Gómez, DGC of Fantástica.
Deep thoughts made all the deeper by a baritone voice-over…
Artsy ratio aspect…
Fragments from heavyweight poets…
Okay, I’m drinking what the Colombians are pouring.
Days
What are days for?
Days are where we live.
They come, they wake us
Time and time over.
They are to be happy in:
Where can we live but days?
Ah, solving that question
Brings the priest and the doctor
In their long coats
Running over the fields.
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