An Invite to “Discover, Preserve, and Represent” Your Family

With over 23 million AncestryDNA customers, over 40 billion historical records, and more than 133 million family trees, Ancestry provides the best resources for consumers across the globe who are interested in finding out who they are and where they came from.

To help spark an interest in family and what it means to be related, Ancestry turned to Wieden+Kennedy for a fresh perspective and the agency returned a new campaign that feels real and relevant.

“It’s a Family Thing,” inspires and empowers people to discover, preserve, and represent all they are with the help of Ancestry. The new campaign brings to life the evolution of Ancestry from a research-based solo activity to a place where families can discover, craft, and connect around their family story together – and preserve it for generations to come.

Ancestry’s new tools allow people to scan, upload, enhance, and colorize old family photos and tag them with details to bring those images to life. You can now record and upload audio from parents’ and grandparents’ (told in their own voices), your children’s sports and scholastic accomplishments, or a cousin’s first piano recital. These new tools allow people to capture, save, and share their family’s memories and stories, for current and future generations to remember forever.

“We’ve spent the past 2 years transforming our product experience to enable customers to collaborate and share around past and present family traditions and memories with a portfolio of industry-first product feature launches,” says Brian Donnelly, Chief Commercial Officer at Ancestry. “We are proud of what we’ve built and are ready to let the world know about it.”