Cara Pratt, Author at Adpulp https://www.adpulp.com/author/cara/ Advertising News and Know-How Fri, 19 Mar 2021 02:01:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adpulp.com/wp-content/uploads/2020/09/cropped-adpulp-logo-reddark-grey-32x32.png Cara Pratt, Author at Adpulp https://www.adpulp.com/author/cara/ 32 32 29582147 Retail Media Is the New Standard for Ad-Supported Media https://www.adpulp.com/retail-media-is-the-new-standard-for-ad-supported-media/ Sat, 13 Mar 2021 09:53:51 +0000 https://www.adpulp.com/?p=36539 Brand Marketing in the digital age has been an awkward paradox: you must win the trust and preference of consumers but activate behind a curtain of third-party cookies. To make matters worse, accountability has become lopsided. Brand teams are accountable for preference, consideration, trial, household penetration, customer loyalty, and sales lift (to name a few). […]

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