Emerging Voices Archives - Adpulp

The Year in ‘Pulp: Twenty Twenty

David Burn — Mon, 28 Dec 2020 11:00:19 +0000

Disruption is an opening. It’s also a closure. This was true for many people and many creative companies this year, as success stories ran parallel to the stories of business failure and industry-wide pessimism. Here on Adpulp.com, we put in much time and effort and saw positive results. We introduced the Emerging Voices series to […]

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Screaming Into the Void? Keep Screaming

Toby Donaldson — Thu, 19 Nov 2020 13:18:40 +0000

Editor’s note: Toby Donaldson joined Adpulp.com as an Emerging Voice earlier this year. He has since fully emerged. Toby is now a contributing writer. This is his latest piece. Screaming into the void? Keep screaming. There are more advertising blogs on the internet than stars in the night sky. Surely, they can’t all be getting […]

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Do What’s Necessary? Or Do What’s Easy? Strategists Know the Difference

Toby Donaldson — Wed, 21 Oct 2020 17:10:17 +0000

This new article in our Emerging Voices Series is made possible by the generous support of Adpulp’s patrons on Patreon. Please join us and help pay writers. Life is a series of forks in the road. The same is absolutely true of a career in strategic communications. Somewhere early in your career, you’ll go […]

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Dear Young Creatives, You Can Do This. Sincerely, A Young Creative.

Nicole Gary — Tue, 29 Sep 2020 20:44:09 +0000

This new article in our Emerging Voices Series is made possible by the generous support of Adpulp’s patrons on Patreon. Please join us and help pay writers. For anyone struggling with what seems more like a scavenger hunt than a job hunt, I feel you. As a young creative striving to break into advertising […]

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Make the Logo Better!

David Burn — Thu, 24 Sep 2020 18:40:09 +0000

In the beginning, there was pulp. We took this excess fiber from the communications industry and made it into something. This is what our logo looked like in 2004 when the site launched and for many years thereafter. Thank you, Shawn Hartley. In 2017, I hired a designer in Portland who had recently graduated from […]

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Your Brand Is A Cocktail, Serve It Wisely

Toby Donaldson — Fri, 21 Aug 2020 13:51:47 +0000

This new article by Toby Donaldson in Adpulp’s Emerging Voices series is made possible by the generous support of Looney Advertising in Montclair, NJ. Brand is coming back into vogue. Skepticism of Martech-led short-termism is reaching CMOs and CEOs, so much so that the Gartner CMO survey ranks brand strategy as the most vital marketing […]

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Corporate Innovation and the Risk/Reward Equation

Toby Donaldson — Fri, 17 Jul 2020 11:29:06 +0000

This new article in our Emerging Voices Series is made possible by the generous support of Adpulp’s patrons on Patreon. Please join us and help pay writers. Corporations have been wrestling with an innovation problem for decades. Some of the most well-known are infamous for it, with an innovation strategy that appears to downright […]

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Sun Tzu, So You Don’t Have To

Toby Donaldson — Mon, 06 Jul 2020 10:16:10 +0000

This new article in our Emerging Voices Series is made possible by the generous support of Adpulp’s patrons on Patreon. Please join us. LONDON—When we think of The Art of War we think of a dusty, old, impregnable tome pored over by tweed-clad old men in dusty drawing rooms. Maybe it’s an accurate stereotype, […]

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Patrons Replace Programmatic, Banner Ads, Paid Links, Obtuse Advertorials et al

David Burn — Mon, 29 Jun 2020 19:03:35 +0000

Do you pay for any/some/all of the content you consume online? There’s no judgment coming, just an explanation of why it matters to the content producers, who in turn make it matter to you. Adpulp, and our Emerging Voices Project specifically, is supported by 11 patrons today. The goal is to reach 100 patrons and […]

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A Tasty Rediscovery: Personal Happiness Is Baked-In to Our Slow, Deliberate Processes

Toby Donaldson — Thu, 11 Jun 2020 09:50:45 +0000

This new article in our Emerging Voices Series is made possible by the generous support of our patrons on Patreon. Please join Adpulp’s subscribers on Patreon. When you do, we will deliver fresh material for your head. Witness… LONDON—The last two decades have seen the world double down on a growing obsession with ease and […]

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