Radio Archives - Adpulp https://www.adpulp.com/category/radio/ Advertising News and Know-How Thu, 02 Sep 2021 15:17:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adpulp.com/wp-content/uploads/2020/09/cropped-adpulp-logo-reddark-grey-32x32.png Radio Archives - Adpulp https://www.adpulp.com/category/radio/ 32 32 29582147 Now on Spotify: Magically Delicious Sugar-Coated Grooves https://www.adpulp.com/now-on-spotify-magically-delicious-sugar-coated-grooves/ Wed, 01 Sep 2021 16:56:21 +0000 https://www.adpulp.com/?p=37166 General Mills-owned cereal brand Lucky Charms is in the entertainment business. I’m happy to see the packaged goods brand recognize it and act on it. According to The Drum, Lucky the Leprechaun has dropped his debut album, “Magically Delicious,” which is now available across all major streaming platforms but promoted exclusively on Spotify. The album […]

The post Now on Spotify: Magically Delicious Sugar-Coated Grooves appeared first on Adpulp.

]]> 37166 Curtail The Tall Tales, Or Get The Hell Out of the Booth https://www.adpulp.com/curtail-the-tall-tales-or-get-the-hell-out-of-the-booth/ Wed, 13 Jan 2021 19:37:48 +0000 https://www.adpulp.com/?p=36364 Last week, a radio executive at Atlanta-based Cumulus Media sent a memo telling its talk show hosts to stop spreading rhetoric about a stolen election or face termination. “We need to help induce national calm NOW,” Brian Philips, executive vice president of content for Cumulus, wrote in an internal memo after a mob attacked the […]

The post Curtail The Tall Tales, Or Get The Hell Out of the Booth appeared first on Adpulp.

]]> 36364 Bud Light Introduces A New Generation To A Classic Strain of Comedy https://www.adpulp.com/bud-light-introduces-a-new-generation-to-a-classic-strain-of-comedy/ Wed, 19 Jun 2019 20:00:42 +0000 https://adpulp.wpengine.com/?p=30268 Serial content is the best content. Satirical serial content that resurrects a classic ad campaign from the 90s whilst skewering social media? Even better. Case in point, Bud Light has introduced seven new “Internet Heroes of Genius” spots on their YouTube channel. Bud Light has long had a well-honed sense of humor. What’s changed is […]

The post Bud Light Introduces A New Generation To A Classic Strain of Comedy appeared first on Adpulp.

]]> 30268 When You Are On Spotify, You’re In Your Own World https://www.adpulp.com/spotify-has-music-for-your-every-mood/ Tue, 11 Jun 2019 12:49:20 +0000 https://adpulp.wpengine.com/?p=30166 Spotify is a streaming media powerhouse. According to BusinessofApps, Spotify accounts for 30% of the total revenue generated by the recorded music industry, and 42% of the streaming market. The service was founded in Sweden in 2006. Today, Spotify has 217 monthly active users—100 million of these are Spotify Premium subscribers. Music lovers of every […]

The post When You Are On Spotify, You’re In Your Own World appeared first on Adpulp.

]]> 30166 Remembering Argentina’s 9/11 With A Little Help from An Agency Friend https://www.adpulp.com/remembering-argentinas-9-11-with-a-little-help-from-an-agency-friend/ Sun, 07 Apr 2019 15:02:27 +0000 https://adpulp.wpengine.com/?p=29521 Advertising that attempts to appeal to the lowest common denominator is often nothing more than mental pollution. It’s also the most common type of advertising in the world and the central reason that the industry has a bad name. Far away, on the other end of the scale, there’s important work being done to inform […]

The post Remembering Argentina’s 9/11 With A Little Help from An Agency Friend appeared first on Adpulp.

]]> 29521 Make Sure Your Brand’s Audio Is In Tune https://www.adpulp.com/make-sure-your-brands-audio-is-in-tune/ Wed, 23 Jan 2019 19:52:55 +0000 https://adpulp.wpengine.com/?p=28796 Do you recognize these sounds? Which brands do they represent? All of these brands carry a distinctive sound. Apple’s power up sound; it’s simple and elegant just like the brand. I can almost imagine Steve Jobs chanting this on one his meditative retreats. NBC’s three-note tag is a mnemonic. It helps you remember the brand […]

The post Make Sure Your Brand’s Audio Is In Tune appeared first on Adpulp.

]]> 28796 Brand Experience in the Wild: Uber’s “Radio Live” Stage at ACL Fest https://www.adpulp.com/brand-experience-in-the-wild-ubers-radio-live-stage-at-acl-fest/ Mon, 08 Oct 2018 15:19:39 +0000 https://adpulp.wpengine.com/?p=27707 Weekend one of Austin City Limits Music Festival is complete. With 80,000 music fans a day coming and going from Zilker Park, experienced festers find alternatives to driving. For brands active in the ride-sharing space, ACL Fest is an incredible platform, and what better way to provide an opportunity to local Austin musicians who drive […]

The post Brand Experience in the Wild: Uber’s “Radio Live” Stage at ACL Fest appeared first on Adpulp.

]]> 27707 Spotify’s In-House Creative Team Is Raising The High-Bar https://www.adpulp.com/spotifys-in-house-creative-team-is-raising-the-high-bar/ Sat, 21 Apr 2018 19:24:18 +0000 https://adpulp.wpengine.com/?p=26190 Spotify was named Ad Age’s “In-House Agency of the Year” in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let’s take a look at some of Spotify’s creative output… The brand turned popular playlist RapCaviar into a sub-brand “that could meaningfully connect with artists […]

The post Spotify’s In-House Creative Team Is Raising The High-Bar appeared first on Adpulp.

]]> 26190 Easy Listening for Advertising Addicts https://www.adpulp.com/easy-listening-advertising-addicts/ Sun, 21 May 2017 15:32:20 +0000 https://adpulp.wpengine.com/?p=24315 Hear Ye, Hear Ye. 21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015. With one in five Americans tuning in, advertising pros are taking notice and grabbing the mic. According to Digiday, “Ad agencies have caught podcast fever.” Digiday highlights and […]

The post Easy Listening for Advertising Addicts appeared first on Adpulp.

]]> 24315 Tune In To The 2016 Radio Mercury Awards https://www.adpulp.com/tune-2016-radio-mercury-awards/ Wed, 01 Jun 2016 19:24:33 +0000 https://adpulp.wpengine.com/?p=23257 As a copywriter, you have to appreciate radio advertising, when it’s well done. After all, it’s the writer’s medium. As a connoisseur of well-made radio, you also want to thank 2016 Radio Mercury Awards for honoring outstanding radio each year, and for gathering 101 compelling radio spots in one place. “At the heart of a […]

The post Tune In To The 2016 Radio Mercury Awards appeared first on Adpulp.

]]> 23257