Spotify is a streaming media powerhouse. According to BusinessofApps, Spotify accounts for 30% of the total revenue generated by the recorded music industry, and 42% of the streaming market.
The service was founded in Sweden in 2006. Today, Spotify has 217 monthly active users—100 million of these are Spotify Premium subscribers.
Music lovers of every sort rely on Spotify to play the soundtrack to their lives (on-demand across several devices). Even music makers tap in. Here’s a new commercial from Spotify’s in-house agency that features pop star Keith Urban, also known as Keith Suburban.
For what it’s worth, Urban has 5,849,703 monthly listeners on Spotify.
Music Is Incredibly Personal
Do you march to the beat of your own drummer? Cool. Spotify has you covered.
“Beast Mode” is workout music. The spot above shows how many different workouts a person may face in a day.
While navigating the corporate jungle gym, the challenges are both physical and mental, and the right music is fuel.
Make An Audio Ad
Average hours spent listening to Spotify per month stands at 25 hours, and 44% of users listen to Spotify on a daily basis. In other words, this is a fertile environment for audio advertising.
Spotify points to “screenless moments” where people let audio—including audio advertising—in.
Context is key, and Spotify is a data-rich platform that offers marketers pinpoint targeting. “With every swipe, skip and shuffle, we understand our audience. These insights fuel our ad experience.”
PREVIOUSLY ON ADPULP.COM: Spotify’s In-House Creative Team Is Raising The High-Bar
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