Weekend one of Austin City Limits Music Festival is complete. With 80,000 music fans a day coming and going from Zilker Park, experienced festers find alternatives to driving.
For brands active in the ride-sharing space, ACL Fest is an incredible platform, and what better way to provide an opportunity to local Austin musicians who drive for Uber than to invite them to play their original music live on stage?
Before and after special pop-up performances by local artists, festers got to control the playlist performed by a live cover band.
Uber partnered with experiential agency Manifold in San Francisco on all aspects of the Uber Radio Live stage from strategy, to creative and design, to full production and fabrication.
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