Ad Chatter No. 4: NASCAR Returns to the Track, Sponsors Get Back to Business

NASCAR is racing again on Sunday at the legendary track in Darlington, SC. There will be no fans in attendance for the first time in the sport’s history. It’s going to be an interesting thing to see on TV and a clue to the near future of professional sports.

In this new edition of Ad Chatter from Adpulp.com, Dan Goldgeier and I discuss the return of NASCAR and the commercial hubbub surrounding the race and the sport, generally.

Dale Earnhardt Jr. Chimes In for Goodyear

To celebrate the highly-anticipated return of the NASCAR Cup Series on Sunday, May 17, the “Official Tire of NASCAR®,” today announced the “Return to Racing Sweepstakes,” giving fans the chance to win one of four Goodyear Eagle racing tires from the winner of the Darlington 400, aptly re-named “The Real Heroes 400” race.

From now through May 31, fans who use one of the entry methods in the Official Rules, which include using the hashtag #ReturnToRacingSweepstakes to share what they’re most excited about for NASCAR’s historic return to racing on Twitter will be automatically entered to win one of the four tires.

“NASCAR’s return to racing is a bright spot in these unprecedented times, and, for so many, this year’s The Real Heroes 400 carries a special meaning and a sense of normalcy,” said Karen Maroli, Goodyear’s vice president of Marketing.

Goodyear partnered with NASCAR icon Dale Earnhardt Jr. to provide the voiceover in the commercial, his second time starring in this role for Goodyear. In related news, Jr. is making some compelling content for his fans on YouTubes.

Oscar Mayer Also Wants Your Race Day Participation

During the above episode of Ad Chatter, Dan and I discuss the Oscar Mayer’s role in getting people to grill in their front yards, as well as their call to action for tomorrow’s race.

In Oscar Mayer’s new promotion, a not-for-profit focused on relieving hunger is the big winner. The brand is prepared to donate up to one million meals, and you can help drive the number higher.

How do you feel about this promotion? Are you ready and willing to cook grilled meats in your front, side, or back yard and then post the results to Twitter with the hashtag #FrontYardCookout?