A Child’s Pain Is The City’s Pain Is The Nation’s Pain

The kids who rely on Youth Ambassadors in Kansas City are in the line of fire today. In other words, the kids are not currently living a storybook childhood.

Perhaps, that’s why these animated tales from VML contain such awesome power. The agency is presenting some of the harshest truths about our culture in a way that makes the content accessible and incredibly compelling.

Is there any doubt that poverty kills, and when it fails to kill, it crushes spirits? Watch these heartbreaking videos and you’ll find your own answer.

Accoring to Tim Nudd at Adweek, the campaign won a gold Lion and a silver Lion in Design at Cannes last month, as well as a silver and bronze in Print & Publishing.

The campaign received more than 50 million earned impressions, and helped to motivate large companies like Cerner, UnitedHealthcare, and Children’s Mercy Hospital to provide funding for Youth Ambassadors.