Wade Sturdivant https://www.adpulp.com/author/wade-sturdivant/ Advertising News and Know-How Wed, 06 Jun 2018 03:48:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adpulp.com/wp-content/uploads/2020/09/cropped-adpulp-logo-reddark-grey-32x32.png Wade Sturdivant https://www.adpulp.com/author/wade-sturdivant/ 32 32 29582147 Greetings From The Client Side https://www.adpulp.com/greetings-from-the-client-side/ Thu, 24 May 2018 17:38:32 +0000 https://adpulp.wpengine.com/?p=26587 There was a time when ad agencies were cool and clients were boring and that was all there was too it. Well, in case you haven’t been inside an ad agency for a while (or you sit in one of the few offices left in North America with a door on it), things today are […]

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]]> 26587 How Ad Agencies Do Less With More https://www.adpulp.com/ad-agencies-less/ https://www.adpulp.com/ad-agencies-less/#comments Thu, 03 Oct 2013 20:59:06 +0000 https://adpulp.wpengine.com/?p=20618 Robin Williams once said cocaine was God’s way of saying you make too much money. Something tells me he’d say the same about ad agencies’ current fascination with turning even the smallest task into a gigantic group project. You’d think in these days of tight budgets, rapidly changing media and constant connectivity, agencies would not […]

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]]> https://www.adpulp.com/ad-agencies-less/feed/ 1 20618 What Being A Fearless Leader Really Means https://www.adpulp.com/fear-and-loathing-in-advertising-not-here/ Mon, 01 Jul 2013 03:59:55 +0000 https://adpulp.wpengine.com/?p=19945 Anyone who’s ever worked in an office where fear is the motivational tool of choice (in other words, anyone who works in Advertising) will appreciate this interview with Paul Venables from Sunday’s New York Times. Specifically his observation that when it comes to motivating creative people, “What generally doesn’t work, or only works for a […]

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]]> 19945 The Last Brief You’ll Ever Need https://www.adpulp.com/the-last-brief-youll-ever-need/ Wed, 20 Mar 2013 15:08:05 +0000 https://adpulp.wpengine.com/?p=18702 Dave Grohl: “Why can’t it always be this easy?” Paul McCartney: “It is.” From the film Sound City Fellow Creatives, your suspicions are correct. Despite all the PowerPoint decks, hours-long strategy sessions and touchy-feely tortured logic masquerading as valuable insight you’re forced to sift through every day just to make sense of your newest banner […]

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]]> 18702 Pepsi Next and TaskRabbit Make Time For You https://www.adpulp.com/pepsi-next-and-taskrabbit-make-time-for-you/ Wed, 17 Oct 2012 16:38:01 +0000 https://adpulp.wpengine.com/?p=17231 So busy you don’t have time to drink a Pepsi? Then Pepsi Next and TaskRabbit have just the thing. In a new promotion from The Barbarian Group, Pepsi Next is giving away free TaskRabbit services in order to give you enough free time to try “the unbelievable taste of Pepsi Next.” For those who don’t […]

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]]> 17231 Also Made In USA? Our Conflicted Emotions About Overseas Manufacturing https://www.adpulp.com/also-made-in-usa-our-conflicted-emotions-about-overseas-manufacturing/ Wed, 01 Aug 2012 20:45:49 +0000 https://adpulp.wpengine.com/?p=16702 In the wake of the US Olympic Team’s Chinese-made uniform kerfuffle, kiplinger.com has an interesting feature showcasing some fashion brands that are still made in the USA, including familiar names like New Balance, Hickey Freeman and Pendleton. I’m sure we all know a few more names we could add. Still, it’s a pretty short list. […]

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]]> 16702 Too Many Opinions? Let Me Tell You What I Think About That. https://www.adpulp.com/too-many-opinions-let-me-tell-you-what-i-think-about-that/ Thu, 17 May 2012 22:35:55 +0000 https://adpulp.wpengine.com/?p=16067 Separating fact from opinion ain’t what it used to be. There was a time when the more you read, the more engaged you were with your world. Your city. Your neighborhood. Not some imaginary world you wished could be, but the world as it actually existed outside your door. Back in these ancient times (otherwise […]

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]]> 16067 When The Creative Product Is Just A Commodity https://www.adpulp.com/when-the-creative-product-is-just-a-commodity/ https://www.adpulp.com/when-the-creative-product-is-just-a-commodity/#comments Fri, 06 Apr 2012 16:07:46 +0000 https://adpulp.wpengine.com/?p=15712 Just as news of Havas’ acquisition of  Victors & Spoils brought everyone’s favorite buzzword, crowdsourcing, back into the spotlight this week, I received an email alerting me that one of my neighbors had chosen a logo for his new business. Where did he get it? From the crowd, of course, via 99designs.com. Check the screen […]

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]]> https://www.adpulp.com/when-the-creative-product-is-just-a-commodity/feed/ 1 15712 Pop Will Eat Itself: Long-Form Ads Jump From Web To TV https://www.adpulp.com/pop-will-eat-itself-long-form-ads-jump-from-web-to-tv/ Fri, 09 Mar 2012 15:23:58 +0000 https://adpulp.wpengine.com/?p=15288 It’s no secret that people will watch long-form video ads online. BMW Films proved that long ago, spawning a slew of adland imitators in the process. Today, so many brands have their own “Brand X Films” online that it seems long-form ads were bound to cross over to the TV screen sooner or later. (Which […]

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]]> 15288 Thinking Beyond The :30. TED’s Ads Worth Spreading 2012 https://www.adpulp.com/thinking-beyond-the-30-teds-ads-worth-spreading-2012/ Wed, 29 Feb 2012 19:31:29 +0000 https://adpulp.wpengine.com/?p=15086 For those with more than thirty seconds to spare, the TED Conference has announced the winners of this year’s Ads Worth Spreading, their annual salute to the best in online video storytelling. Entries were solicited via YouTube.com and ranged from 30-second spots to 5-minute mini-documentaries, as well as several custom-made TEDTalk-like pieces humanizing companies and […]

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