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<\/a><\/p>\nI’d like to think that if I were to create an ad that, by simple virtue of its placement, would immediately command the attention of every Ad Age subscriber, I’d do something a lot less, well, sucky. <\/p>\n
There are some infographics on the back of the wrap. They suck a bit less, but the whole concept (and I use that term loosely) should have been tossed away. <\/p>\n","protected":false},"excerpt":{"rendered":"
When I opened my copy of Advertising Age today, I was confronted with this coverwrap from PointRoll. I’d like to think that if I were to create an ad that, by simple virtue of its placement, would immediately command the attention of every Ad Age subscriber, I’d do something a lot less, well, sucky. There […]<\/p>\n","protected":false},"author":4,"featured_media":19215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,27],"tags":[],"class_list":{"0":"post-19214","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-of-advertising","8":"category-media-trends","9":"entry"},"yoast_head":"\n
PointRoll Blows An Opportunity By Sucking On Ad Age's Cover - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/pointroll-blows-an-opportunity-by-sucking-on-ad-ages-cover\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PointRoll Blows An Opportunity By Sucking On Ad Age's Cover - Adpulp\" \/>\n<meta property=\"og:description\" content=\"When I opened my copy of Advertising Age today, I was confronted with this coverwrap from PointRoll. I’d like to think that if I were to create an ad that, by simple virtue of its placement, would immediately command the attention of every Ad Age subscriber, I’d do something a lot less, well, sucky. 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