{"id":20001,"date":"2013-07-10T11:27:18","date_gmt":"2013-07-10T16:27:18","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=20001"},"modified":"2013-07-10T11:27:18","modified_gmt":"2013-07-10T16:27:18","slug":"house-of-morgan-uses-socialist-imagery-to-promote-responsible-capitalism","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/house-of-morgan-uses-socialist-imagery-to-promote-responsible-capitalism\/","title":{"rendered":"House of Morgan Uses Socialist Imagery To Promote Responsible Capitalism"},"content":{"rendered":"<p>Morgan Stanley via The Martin Agency is repurposing the public works mural from the 1930s in order to promote itself and the same banking system that brought our nation to its knees. <\/p>\n<p>According to <a href=\"http:\/\/www.adweek.com\/news\/advertising-branding\/spirit-1930s-new-deal-murals-lives-morgan-stanley-campaign-151067\">Adweek<\/a>, the brand&#8217;s new 60-second anthem and other elements in the campaign &#8220;echoes New Deal-era murals by artists like <a href=\"http:\/\/en.wikipedia.org\/wiki\/Thomas_Hart_Benton_(painter)\">Thomas Hart Benton<\/a> and Diego Rivera to illustrate, with a contemporary edge, Morgan Stanley&#8217;s approach to money.&#8221;<\/p>\n<p>&#8220;The creative brief was to own responsible capitalism and connect that to Morgan Stanley and no one else,&#8221; said Martin creative director Alon Shoval.<\/p>\n<p>Responsible capitalism owned by one irresponsible firm. Damn, that&#8217;s a big idea!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2013\/07\/Morgan-Stanley-4.jpg\" alt=\"Morgan-Stanley-4\" width=\"652\" height=\"599\" class=\"alignnone size-full wp-image-20002\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2013\/07\/Morgan-Stanley-4.jpg 652w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2013\/07\/Morgan-Stanley-4-300x275.jpg 300w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><\/p>\n<p>Martin also made <a href=\"http:\/\/www.youtube.com\/watch?feature=player_embedded&#038;v=QYBlUUadpDE\">a 60-second anthem<\/a> to drill this idea home. <\/p>\n<p>I will say I enjoy looking at this art, and I wish more ads were artfully rendered in this way. Sadly though, I look at the art and ask, &#8220;why place oil wells on the ridge, when wind turbines are clearly the &#8220;responsible&#8221; choice? Also, what are all those people doing standing around in the background? <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Morgan Stanley via The Martin Agency is repurposing the public works mural from the 1930s in order to promote itself and the same banking system that brought our nation to its knees. According to Adweek, the brand&#8217;s new 60-second anthem and other elements in the campaign &#8220;echoes New Deal-era murals by artists like Thomas Hart [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":20003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[],"class_list":{"0":"post-20001","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-of-advertising","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Socialist Imagery Used To Promote Responsible Capitalism<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/house-of-morgan-uses-socialist-imagery-to-promote-responsible-capitalism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Socialist Imagery Used To Promote Responsible Capitalism\" \/>\n<meta property=\"og:description\" content=\"Morgan Stanley via The Martin Agency is repurposing the public works mural from the 1930s in order to promote itself and the same banking system that brought our nation to its knees. According to Adweek, the brand&#8217;s new 60-second anthem and other elements in the campaign &#8220;echoes New Deal-era murals by artists like Thomas Hart [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/house-of-morgan-uses-socialist-imagery-to-promote-responsible-capitalism\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-10T16:27:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/adpulp.com\/wp-content\/uploads\/2013\/07\/Thomas_Hart_Benton_Cut_the_Line.jpg?fit=652%2C450&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"652\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta 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