It was nearly nine years ago that Shawn and I said what the hell, let’s give this ad blog thing a run for the money. We’ve learned a lot about the industry, ourselves and about building a micro-media brand along the way, and we continue to marvel at the accelerated pace of change in marketing and communications. <\/p>\n
No doubt some of the changes are for the best. Frederic Filloux, writing in The Guardian<\/a>, notes “we are witnessing the emergence of a new breed of smaller, digital-only outlets that are closing the gap, quality-wise, with legacy media.”<\/p>\n Meanwhile, legacy media companies struggle to maintain relevance in a rapidly changing mediascape. Take the watering down of Forbes, an historic media brand<\/a>, with what is now a murky sea of contributor-generated content. <\/p>\n Sometimes, I so hate Fake Forbes that allows anyone to write under the Forbes brand. Forbes used to mean something.<\/p>\n — Danny Sullivan (@dannysullivan) October 7, 2013<\/a><\/p><\/blockquote>\n\n