Change is the only constant. In digital media terms though, change is more than a constant, it’s a constant storm. <\/p>\n
Grace Bonney<\/a>, founder of Design Sponge<\/a>, waxes nostalgic about blogging days gone by. Let’s listen and learn.<\/p>\n Six to eight years ago, most bloggers were living in our own version of the \u2018Conde Nast heydays\u2019 without knowing it. We were getting great rates for advertising, having to do (relatively) little to get those ads and could keep our advertising and content wells completely separate.<\/p><\/blockquote>\n I must admit, AdPulp was in a better position six to eight years ago. We had more readers and more income.<\/p>\n For those interested in digital media survival, Bonney suggests a way forward:<\/p>\n The concept of a homepage is becoming somewhat obsolete. Readers will consume content where it is most convenient to them. So it is up to bloggers to now track down their audience and find them wherever they are (on Twitter, Instagram, etc.)<\/p><\/blockquote>\n Correct. This, in part, explains why I’ve been allocating more time to AdPulp’s Facebook and Twitter pages. <\/p>\n