We try to maintain a ratio of 50% \u201cad people\u201d\/50% non-ad people for each Dream Team\u200a\u2014\u200athere\u2019s nothing more boring and institutional than a group of advertising people sitting around a table.<\/p><\/blockquote>\n
Like me, Hackemer also enjoys a nap, and personal time when not cranking on a project. <\/p>\n
From a deliverables perspective, I am also in love with Wolf & Wilhelmine’s Strategy Sprints. “Sometimes companies \u2014 especially start-ups but other companies too \u2014 need just a day or two of strategy brain.” Exactly! <\/p>\n","protected":false},"excerpt":{"rendered":"
Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine, has the right idea\u2014either rebuild the agency of the future around her own human needs or get the hell out of dodge. Hackemer is a Wisconsin-bred New Yorker who believes in good ideas, a good run and good hair. She also eloquently states several […]<\/p>\n","protected":false},"author":3,"featured_media":22103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,3,161,12,54],"tags":[],"class_list":{"0":"post-22102","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-people","8":"category-agencies","9":"category-industry-analysis","10":"category-resistance","11":"category-workspaces","12":"entry"},"yoast_head":"\n
"Small Is Beautiful" at Strategy Shop, Wolf & Wilhelmine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/wolf-wilhelmines-wolfhowl-reverberates-coast-coast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Small Is Beautiful" at Strategy Shop, Wolf & Wilhelmine\" \/>\n<meta property=\"og:description\" content=\"Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine, has the right idea\u2014either rebuild the agency of the future around her own human needs or get the hell out of dodge. Hackemer is a Wisconsin-bred New Yorker who believes in good ideas, a good run and good hair. 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<\/p>\n