{"id":22210,"date":"2014-10-15T15:46:20","date_gmt":"2014-10-15T20:46:20","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=22210"},"modified":"2014-10-15T15:46:20","modified_gmt":"2014-10-15T20:46:20","slug":"diet-coke-fueled-taylor-swift-room-full-kittens-need-say","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/diet-coke-fueled-taylor-swift-room-full-kittens-need-say\/","title":{"rendered":"Diet Coke-Fueled Taylor Swift And A Room Full of Kittens (Need We Say More)"},"content":{"rendered":"<p>Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let&#8217;s look at this new Diet Coke spot, \u201cKittens,\u201d developed by <a href=\"http:\/\/droga5.com\/\">Droga5<\/a> New York for evidence.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/okTokQgOo6I?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Filmed in New York City and directed by Keith Schofield, \u201cKittens\u201d is the third TV spot for Diet Coke\u2019s \u201cGet A Taste\u201d campaign. The new spot joins \u201cEconomy Class\u201d and \u201cCar Wash,\u201d which were released earlier this fall. <\/p>\n<p>Shall we indulge in Droga5&#8217;s diet pop fantasies a bit more? <\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/AYiuMVB14b0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Um, Jay Gatsby called and he wants his party back. <\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/B8--HRraGck?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>If I am understanding these spots correctly, the idea is Diet Coke is not a hallucinogen itself\u2014legal would never approve that\u2014but Diet Coke is excellent when it comes to washing down some mood altering pills.<\/p>\n<p><strong>In loosely related news<\/strong>, dogs, not cats <a href=\"http:\/\/blog.petflow.com\/rescue-pit-bull-protects-6-year-old-girl-with-severe-autism-this-is-phenomenal\/?hYxxQeigdlgrLBG5.99\">rule<\/a> the internet. <\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/bGkv504lAxM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>According to <a href=\"http:\/\/contently.com\/strategist\/2014\/10\/13\/how-this-brand-blog-grew-to-50-million-monthly-readers-in-just-10-months\/\">The Content Strategist<\/a>, <a href=\"http:\/\/blog.petflow.com\/\">PetFlow&#8217;s Blog<\/a> is seeing between two and four million pageviews a day, and that number occasionally rises to 10 million. <\/p>\n<p>Imagine what would happen if Taylor Swift liked dogs. The internet might implode.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let&#8217;s look at this new Diet Coke spot, \u201cKittens,\u201d developed by Droga5 New York for evidence. Filmed in New York City and directed by Keith Schofield, \u201cKittens\u201d is the third TV spot for Diet Coke\u2019s \u201cGet A Taste\u201d campaign. The [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":22212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11,47,70,127,194,79],"tags":[],"class_list":{"0":"post-22210","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blogs","8":"category-celebrity-endorsement","9":"category-content","10":"category-creative-review","11":"category-food-and-beverage","12":"category-video","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diet Coke, Taylor Swift And Lots of Cute Kittens c\/o Droga5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/diet-coke-fueled-taylor-swift-room-full-kittens-need-say\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diet Coke, Taylor Swift And Lots of Cute Kittens c\/o Droga5\" \/>\n<meta property=\"og:description\" content=\"Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let&#8217;s look at this new Diet Coke spot, \u201cKittens,\u201d developed by Droga5 New York for evidence. Filmed in New York City and directed by Keith Schofield, \u201cKittens\u201d is the third TV spot for Diet Coke\u2019s \u201cGet A Taste\u201d campaign. The [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/diet-coke-fueled-taylor-swift-room-full-kittens-need-say\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-15T20:46:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/adpulp.com\/wp-content\/uploads\/2014\/10\/Diet-Coke-Taylor-Swift-Kittens-YouTube.jpg?fit=620%2C361&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"361\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta 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COVID-19 has its own narrative arc, and in the following BK spot, the COVID story winds its way to a logical, but contrived\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Diet_Coke___Just_Because_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Diet_Coke___Just_Because_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Diet_Coke___Just_Because_-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Diet_Coke___Just_Because_-_YouTube.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Diet_Coke___Just_Because_-_YouTube.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/05\/Diet_Coke___Just_Because_-_YouTube.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":25874,"url":"https:\/\/www.adpulp.com\/delicious-product-slim-can\/","url_meta":{"origin":22210,"position":1},"title":"A Delicious Product In A Slim Can, But What About the Ads?","author":"David Burn","date":"January 31, 2018","format":false,"excerpt":"Diet Coke is a running Super Bowl ad for the first in 21 years. The new spot, which will run during the second half on Sunday, will be part of Diet Coke\u2019s new \u201cBecause I Can\u201d campaign. Here's a taste of what's to come... https:\/\/youtu.be\/LnZnSumfIlE Actress Gillian Jacobs says Diet\u2026","rel":"","context":"In &quot;Celebrity Endorsement&quot;","block_context":{"text":"Celebrity Endorsement","link":"https:\/\/www.adpulp.com\/category\/celebrity-endorsement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/Diet_Coke___Because_I_Can_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/Diet_Coke___Because_I_Can_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/Diet_Coke___Because_I_Can_-_YouTube.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1532,"url":"https:\/\/www.adpulp.com\/vanilla_and_cok\/","url_meta":{"origin":22210,"position":2},"title":"Vanilla And Coke To Separate","author":"David Burn","date":"November 7, 2005","format":false,"excerpt":"USA Today: Coca-Cola said Friday it would phase out its Vanilla Coke, Vanilla Diet Coke and Diet Coke With Lemon beverages in the United States by end of this year. The announcement came a day after the world's largest soft drink maker said it would phase out Vanilla Coke and\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1809,"url":"https:\/\/www.adpulp.com\/coke_pours_on_t\/","url_meta":{"origin":22210,"position":3},"title":"Coke Pours On The Details About Its New Ad Campaign","author":"Dan Goldgeier","date":"December 23, 2005","format":false,"excerpt":"A couple of snippets from a larger story in The Atlanta Journal-Constitution: Coke will debut a host of commercials on New Year's Eve. Instead of a traditional tagline, each spot ends with a red-and-white graphic image of a Coke bottle, along with the sound of a soft drink being opened\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4925,"url":"https:\/\/www.adpulp.com\/the_brief_from\/","url_meta":{"origin":22210,"position":4},"title":"The Brief from Sydney Has Arrived","author":"David Burn","date":"March 1, 2008","format":false,"excerpt":"Publicis Mojo, with offices in Sydney, Melbourne and Brisbane plucked a cherry assignment from Coca-Cola. According to Ad Age, the shop prevailed in an internal Publicis review to land global duties on Diet Coke. The global strategy will be implemented by local agencies already handling Diet Coke, known in some\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18913,"url":"https:\/\/www.adpulp.com\/coke-zero-even-makes-powerpoint-a-bit-more-refreshing\/","url_meta":{"origin":22210,"position":5},"title":"Coke Zero Even Makes PowerPoint A Bit More Refreshing","author":"Dan Goldgeier","date":"April 11, 2013","format":false,"excerpt":"This is a pretty fun look at the thinking behind Coke Zero's sponsorship of March Madness. From Droga5: I'm not sure exactly when or where else it appears other than SlideShare, but that's enough to suspect it'll get passed around the office by basketball lovers.","rel":"","context":"In &quot;Sports Marketing&quot;","block_context":{"text":"Sports Marketing","link":"https:\/\/www.adpulp.com\/category\/sports-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2013\/04\/c438c05d2a137645ad067489a9c6cc5f.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2013\/04\/c438c05d2a137645ad067489a9c6cc5f.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2013\/04\/c438c05d2a137645ad067489a9c6cc5f.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2013\/04\/c438c05d2a137645ad067489a9c6cc5f.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/22210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=22210"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/22210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/22212"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=22210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=22210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=22210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}