{"id":23638,"date":"2017-01-07T11:16:25","date_gmt":"2017-01-07T17:16:25","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=23638"},"modified":"2017-01-07T11:16:25","modified_gmt":"2017-01-07T17:16:25","slug":"pr-direct-creates-huge-impact-colle-mcvoy-agencys-clients","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/pr-direct-creates-huge-impact-colle-mcvoy-agencys-clients\/","title":{"rendered":"PR + Direct Creates Huge Impact For Colle + McVoy (And The Agency’s Clients)"},"content":{"rendered":"

Colle + McVoy<\/a> in Minneapolis is expert at cultivating interest among the trade press. I know this because Jen Stack and her team send me amazing packages on a routine basis to help convince me. <\/p>\n

Now, let’s look at one that was not sent to me. The following press release, to support Cub Cadet PRO Z<\/a> commercial riding mowers, was sent to influential consumer and trade media in the home and garden industry.<\/p>\n

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Every big idea needs a point of inspiration and if it can be found in the product itself, all the better. The PRO Z from Cub Cadet has the only Triple 7-gauge deck on the market, making it the thickest, strongest steel deck in the industry. That’s a clear point of difference and something for the creative team to work with. <\/p>\n

“To get the point across about this seriously strong and durable deck, we built the new product press release out of Triple 7-gauge steel,” Stack said.<\/p>\n

The press release weighs in at a whopping 14 lbs. 13 oz. It measures 8 1\/2\u201d x 11\u201d and is 5\/8\u201d thick. It was shipped in a custom crate with a crowbar to help open it. Impressive in every way, and I can’t imagine one recipient tossing this aside. <\/p>\n

Here is a quick look at some of Colle + McVoy’s consumer-facing work for the brand:<\/p>\n