Email marketing is more science than art. For many small- to medium-sized businesses, email marketing is also a mystery. <\/p>\n
The person in charge of managing campaigns has to work to segment lists, design templates, create A-B tests, track click-throughs and KPIs, plus plan and execute the content delivery. <\/p>\n
When this is your task list, you need a friend. Droga5 executive creative director Neil Heymann said<\/a>, the very act of organizing and automating a marketing campaign can feel like \u201cthrowing money into a black hole.\u201d<\/p>\n