{"id":24442,"date":"2017-06-15T07:29:41","date_gmt":"2017-06-15T12:29:41","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=24442"},"modified":"2017-06-24T18:21:50","modified_gmt":"2017-06-24T23:21:50","slug":"dodge-flexes-muscle-cars-social","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/dodge-flexes-muscle-cars-social\/","title":{"rendered":"Dodge Flexes Its Muscle Cars On Social"},"content":{"rendered":"<p>Content and social media marketing get beaten up by old school ad men for focusing on &#8220;the conversation,&#8221; instead of the sales pitch. <\/p>\n<p>I think the reality is a bit different than the reported complaints. Car companies, real estate companies, clothing companies, restaurants, and hotels all use social media to share their assets with the world. <\/p>\n<p>Dodge, for one, has 3,815,685 Likes on Facebook, 2 million plus followers on Instagram, and 705,000 on Twitter. All three rivers of content are jam-packed with product love. <\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Uconnect\u00ae Voice Command in the Dodge Charger lets you take charge without breaking a sweat. <a href=\"https:\/\/t.co\/lfNfqQHwDt\">https:\/\/t.co\/lfNfqQHwDt<\/a><\/p>\n<p>&mdash; Dodge (@Dodge) <a href=\"https:\/\/twitter.com\/Dodge\/status\/857673987366699008\">April 27, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"und\" dir=\"ltr\"><a href=\"https:\/\/t.co\/j31yzVmRzG\">pic.twitter.com\/j31yzVmRzG<\/a><\/p>\n<p>&mdash; Dodge (@Dodge) <a href=\"https:\/\/twitter.com\/Dodge\/status\/875141016810082309\">June 15, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-version=\"7\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:8px;\">\n<div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;\">\n<div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div>\n<\/div>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BUZRBXZBUtN\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Monday muscle. (?: Mark T.) #ThatsMyDodge  #Dodge #Challenger #DodgeChallenger #SRT #CarsofInstagram #CarGram #InstaAutos #InstaCars #CarSelfie #CarPorn #MuscleCar<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by Dodge (@dodgeofficial) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2017-05-22T12:33:53+00:00\">May 22, 2017 at 5:33am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content and social media marketing get beaten up by old school ad men for focusing on &#8220;the conversation,&#8221; instead of the sales pitch. I think the reality is a bit different than the reported complaints. Car companies, real estate companies, clothing companies, restaurants, and hotels all use social media to share their assets with the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[170,119,100],"tags":[],"class_list":{"0":"post-24442","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-car-account","8":"category-social-media","9":"category-twitter","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dodge Flexes Its Muscle Cars On Social - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/dodge-flexes-muscle-cars-social\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dodge Flexes Its Muscle Cars On Social - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Content and social media marketing get beaten up by old school ad men for focusing on &#8220;the conversation,&#8221; instead of the sales pitch. 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The Detroit car maker is gearing up for the summer selling season with an ad blitz set to unleash on June 1. Not incidentally, Warner Brothers studios is releasing the big screen version Dukes of Hazard this summer. 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Hands down, \"Cats in the Cradle\" by Harry Chapin. \"What I'd really like dad is to borrow the car keys.\" To the Chrysler. Wieden + Kennedy\/Portland also launched new family-programming for Jeep, Dodge and Dodge Ram. The agency has long employed master\u2026","rel":"","context":"In &quot;Car Account&quot;","block_context":{"text":"Car Account","link":"https:\/\/www.adpulp.com\/category\/car-account\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7588,"url":"https:\/\/www.adpulp.com\/center_stage_wi\/","url_meta":{"origin":24442,"position":4},"title":"Center Stage With Portland&#8217;s Most Successful Communicator","author":"David Burn","date":"February 9, 2010","format":false,"excerpt":"PORTLAND--It's only 5:30 but already Jimmy Mak's, the Pearl District jazz club, is full of people eager to hear from the silver fox. Before Dan Wieden ever takes the stage, it's a standing room only affair. So much for the idea that people don't like advertising, or the men and\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"Picture 2.png","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2010\/02\/09\/Picture%202.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":18146,"url":"https:\/\/www.adpulp.com\/super-bowl-spots-jeep-versus-dodge-ram-and-my-dual-reaction\/","url_meta":{"origin":24442,"position":5},"title":"Super Bowl Spots: Jeep Versus Dodge RAM And My Dual Reaction","author":"Dan Goldgeier","date":"February 4, 2013","format":false,"excerpt":"Here\u2019s the one and only question I\u2019ve been pondering about last night\u2019s Super Bowl TV spots: Why was I instantly smitten with the Dodge RAM \u201cSo God Made A Farmer\u201d spot but thought the Jeep \"Whole Again\" soldier tribute spot was crass and exploitative? I'm speaking of my immediate, visceral\u2026","rel":"","context":"In &quot;Art of Advertising&quot;","block_context":{"text":"Art of Advertising","link":"https:\/\/www.adpulp.com\/category\/art-of-advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/24442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=24442"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/24442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/24449"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=24442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=24442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=24442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}