{"id":24468,"date":"2017-06-18T09:36:27","date_gmt":"2017-06-18T14:36:27","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=24468"},"modified":"2017-06-25T17:47:37","modified_gmt":"2017-06-25T22:47:37","slug":"no-wonder-break-hearts-spilt","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/no-wonder-break-hearts-spilt\/","title":{"rendered":"No Wonder I Break Hearts When Spilt"},"content":{"rendered":"<p>Milk continues to be the perfect canvas for creative expressions of advertising. <\/p>\n<p>Witness these three little films from <a href=\"http:\/\/www.colensobbdo.co.nz\/\">Colenso BBDO<\/a> and New Zealand <a href=\"https:\/\/www.anchor.co.nz\/\">milk brand Anchor<\/a>. The campaign just won a Gold Lion in the Health &#038; Wellness category at Cannes.<\/p>\n<p>The campaign features <a href=\"http:\/\/www.harrybaker.co\/\">slam poet Harry Baker<\/a> working through some of the smartest product copy we&#8217;ve heard in years.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/WJfNqGkqrZs?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/WugQ6bND0nY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/o7OG_6a8qXY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Weaving poetic copy and product copy into a cohesive whole is the high bar that few ad people are ready to clear. Colenso BBDO is leading the way here. Let&#8217;s take note and apply to our own situations.<\/p>\n<p>Hat tip: <a href=\"http:\/\/www.adweek.com\/creativity\/these-artful-wonderfully-written-milk-ads-just-won-gold-at-cannes\/\">Tim Nudd at Adweek<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Milk continues to be the perfect canvas for creative expressions of advertising. Witness these three little films from Colenso BBDO and New Zealand milk brand Anchor. The campaign just won a Gold Lion in the Health &#038; Wellness category at Cannes. The campaign features slam poet Harry Baker working through some of the smartest product [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10,39,87,194],"tags":[],"class_list":{"0":"post-24468","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agencies","8":"category-art-of-advertising","9":"category-awards","10":"category-copy","11":"category-food-and-beverage","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No Wonder I Break Hearts When Spilt - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/no-wonder-break-hearts-spilt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No Wonder I Break Hearts When Spilt - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Milk continues to be the perfect canvas for creative expressions of advertising. 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That's where the connections are made. Put another way, if you want to \"win hearts and minds,\" you better make people feel something. 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