{"id":24553,"date":"2017-06-28T19:04:59","date_gmt":"2017-06-29T00:04:59","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=24553"},"modified":"2017-09-24T15:08:19","modified_gmt":"2017-09-24T20:08:19","slug":"hard-truths-like-lions-hard-come","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/hard-truths-like-lions-hard-come\/","title":{"rendered":"Like Lions, Hard Truths Are Hard To Come By"},"content":{"rendered":"<p>Photojournalism is a beautiful documentary art and a much-needed pursuit in today&#8217;s mixed up world of lies and propaganda. <\/p>\n<p>Thankfully, <em>The New York Times<\/em> employs some of the world&#8217;s best photojournalists. <\/p>\n<p>The newspaper&#8217;s ad agency, <a href=\"https:\/\/droga5.com\/\">Droga5<\/a>, wisely saw this truth and placed it at the center of this Cannes Lion-winning ad campaign.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zs4-rb0f7HI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The combination of the photojournalist&#8217;s voiceover with their images reveals the raw power of their stories. <\/p>\n<p>The listener can hear how deeply involved\u2014emotionally and intellectually\u2014these journalists are in their work. They want to get the story right every time, and when the story is life and death, as it often is, there can be no dispassionate reporting. The subjects don&#8217;t call for light treatments. <\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/fmqC_Ufaa2Y?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/4_3PtE7358c?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Taken as a whole, this ad campaign helps one feel the obligation these professionals carry in their hearts. As a paying subscriber, I&#8217;m already a big believer in the Times&#8217; product. Now, this effort by Droga5 helps me to love the paper even more than I already do.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Photojournalism is a beautiful documentary art and a much-needed pursuit in today&#8217;s mixed up world of lies and propaganda. Thankfully, The New York Times employs some of the world&#8217;s best photojournalists. The newspaper&#8217;s ad agency, Droga5, wisely saw this truth and placed it at the center of this Cannes Lion-winning ad campaign. The combination of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,39,127,27],"tags":[],"class_list":{"0":"post-24553","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agencies","8":"category-awards","9":"category-creative-review","10":"category-media-trends","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Like Lions, Hard Truths Are Hard To Come By - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/hard-truths-like-lions-hard-come\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Like Lions, Hard Truths Are Hard To Come By - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Photojournalism is a beautiful documentary art and a much-needed pursuit in today&#8217;s mixed up world of lies and propaganda. Thankfully, The New York Times employs some of the world&#8217;s best photojournalists. The newspaper&#8217;s ad agency, Droga5, wisely saw this truth and placed it at the center of this Cannes Lion-winning ad campaign. The combination of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/hard-truths-like-lions-hard-come\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-29T00:04:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-24T20:08:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/06\/TV_Commercial___The_Truth_Is_Hard_to_Find_\u2013_Josh_Haner___The_New_York_Times_-_YouTube_?.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/hard-truths-like-lions-hard-come\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/hard-truths-like-lions-hard-come\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Like Lions, Hard Truths Are Hard To Come By\",\"datePublished\":\"2017-06-29T00:04:59+00:00\",\"dateModified\":\"2017-09-24T20:08:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/hard-truths-like-lions-hard-come\/\"},\"wordCount\":199,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/hard-truths-like-lions-hard-come\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/06\/TV_Commercial___The_Truth_Is_Hard_to_Find_\u2013_Josh_Haner___The_New_York_Times_-_YouTube_?.png\",\"articleSection\":[\"Agencies\",\"Awards\",\"Featured Creative\",\"Media Trends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/hard-truths-like-lions-hard-come\/\",\"url\":\"https:\/\/www.adpulp.com\/hard-truths-like-lions-hard-come\/\",\"name\":\"Like Lions, Hard Truths Are Hard To Come By - 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Today, we continue to explore some of the best spots from other agencies in honor of the one day each year when people\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/02\/Budweiser___Super_Bowl_LVIII_Old_School_Delivery_-_YouTube-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/02\/Budweiser___Super_Bowl_LVIII_Old_School_Delivery_-_YouTube-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/02\/Budweiser___Super_Bowl_LVIII_Old_School_Delivery_-_YouTube-2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/02\/Budweiser___Super_Bowl_LVIII_Old_School_Delivery_-_YouTube-2.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":37967,"url":"https:\/\/www.adpulp.com\/flashback-friday-lone-star-beer\/","url_meta":{"origin":24553,"position":1},"title":"Flashback Friday: Lone Star Beer","author":"David Burn","date":"April 19, 2024","format":false,"excerpt":"This vintage TV campaign from Lone Star Beer reminds me that computer generated images (CGI) have been in use by advertisers for years. It reminds me of popular TV shows from that time. The Dick Van Dyke Show and Bewitched, in particular. It reminds me that making outrageous product claims\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/04\/Lone_Star_Beer_Commercial_-__Golf__-_YouTube-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/04\/Lone_Star_Beer_Commercial_-__Golf__-_YouTube-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/04\/Lone_Star_Beer_Commercial_-__Golf__-_YouTube-2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/04\/Lone_Star_Beer_Commercial_-__Golf__-_YouTube-2.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":25029,"url":"https:\/\/www.adpulp.com\/shiner-bock-good-story\/","url_meta":{"origin":24553,"position":2},"title":"From Shiner Bock To A Good Story","author":"David Burn","date":"September 23, 2017","format":false,"excerpt":"Austin, Texas and outlaws go together like Waylon and Willie. Also, like South By and crowds. Or BBQ and mouths. But I digress... Let's look at some new beer commercials... https:\/\/youtu.be\/BKPNBDcoLDs https:\/\/youtu.be\/Hob4cmuPKfU The old-timey quality of these spots is different enough to be interesting. What I really like is the\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/ShinerBeer_01.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/ShinerBeer_01.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/ShinerBeer_01.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/ShinerBeer_01.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/ShinerBeer_01.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":33845,"url":"https:\/\/www.adpulp.com\/way-too-many-americans-are-hungry-for-food-respect-work-and-love\/","url_meta":{"origin":24553,"position":3},"title":"Way Too Many Americans Are Hungry for Food, Respect, Work, and Love","author":"David Burn","date":"June 1, 2020","format":false,"excerpt":"People are hungry. As the country grapples with the calamitous economic fallout from COVID-19, an estimated 54 million people, including children, are turning to Feeding America\u2019s network of food banks for help. In partnership with the Ad Council, Colle McVoy created a series of PSAs that depicts the growing need\u2026","rel":"","context":"In &quot;Advocacy&quot;","block_context":{"text":"Advocacy","link":"https:\/\/www.adpulp.com\/category\/advocacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/Feeding_America_COVID-19_Response_PSA__I_Got_You___60__-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/Feeding_America_COVID-19_Response_PSA__I_Got_You___60__-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/Feeding_America_COVID-19_Response_PSA__I_Got_You___60__-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/Feeding_America_COVID-19_Response_PSA__I_Got_You___60__-_YouTube.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/Feeding_America_COVID-19_Response_PSA__I_Got_You___60__-_YouTube.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":35960,"url":"https:\/\/www.adpulp.com\/ad-chatter-episode-9-jacked-santa-cameron-rides-again-and-beats-by-dre\/","url_meta":{"origin":24553,"position":4},"title":"Ad Chatter, Episode 9: Jacked Santa, &#8220;Cameron&#8221; Rides Again, and Beats by Dre","author":"David Burn","date":"November 15, 2020","format":false,"excerpt":"All episodes of Ad Chatter are now available on Buzzsprout \\ Apple Podcasts \\ Spotify \\ Stitcher \\ Amazon Music \\ Listen Notes \\ Deezer \\ Podchaser \\ Podcast Addict \\ Google Podcasts \\ iHeartRadio In this new episode of Ad Chatter, hosts Dan Goldgeier and David Burn discuss three\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/Gym_Source_%E2%80%94_Jacked_Santa_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/Gym_Source_%E2%80%94_Jacked_Santa_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/Gym_Source_%E2%80%94_Jacked_Santa_-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/Gym_Source_%E2%80%94_Jacked_Santa_-_YouTube.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":22512,"url":"https:\/\/www.adpulp.com\/sundays-football-can-see-ads-now\/","url_meta":{"origin":24553,"position":5},"title":"Sundays Are For Football. You Can See The Ads Now.","author":"David Burn","date":"January 30, 2015","format":false,"excerpt":"Only the most fortunate and well-heeled brand managers have $3.5 million at their disposal for 30 seconds of air time this Super Bowl Sunday. Let's have a look at how some of the titans of the Ad Game are spending their ad dollars this season. Budweiser and it agency Anomaly\u2026","rel":"","context":"In &quot;Super Bowl&quot;","block_context":{"text":"Super Bowl","link":"https:\/\/www.adpulp.com\/category\/super-bowl\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2015\/01\/KimsDataStash___T-Mobile_Commercial_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2015\/01\/KimsDataStash___T-Mobile_Commercial_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2015\/01\/KimsDataStash___T-Mobile_Commercial_-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2015\/01\/KimsDataStash___T-Mobile_Commercial_-_YouTube.png?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/24553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=24553"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/24553\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/24560"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=24553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=24553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=24553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}