{"id":24972,"date":"2017-09-15T10:25:04","date_gmt":"2017-09-15T15:25:04","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=24972"},"modified":"2017-10-07T08:10:02","modified_gmt":"2017-10-07T13:10:02","slug":"steve-moakler-writes-new-american-road-song-mack-trucks","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/steve-moakler-writes-new-american-road-song-mack-trucks\/","title":{"rendered":"Steve Moakler Writes A New American Road Song for Mack Trucks"},"content":{"rendered":"<p>&#8220;Red, white, and blue rolling down the blacktop&#8230;&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2017\/09\/170913-Mack-Anthem-1-1024x592.jpg\" alt=\"\" width=\"1024\" height=\"592\" class=\"alignnone size-large wp-image-24975\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/170913-Mack-Anthem-1-1024x592.jpg 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/170913-Mack-Anthem-1-300x174.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/170913-Mack-Anthem-1-768x444.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/170913-Mack-Anthem-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Country artist Steve Moakler was &#8220;Born Ready&#8221; for this Mack Truck moment. <\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/O_7Q5vwQFjU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Originally from Western Pennsylvania, Moakler now calls Nashville, Tennessee home. He\u2019s written songs for artists including Dierks Bentley and has released four albums, the most recent called \u201cSteel Town\u201d in March 2017. \u201cSteel Town\u201d features songs that pay homage to his hometown of Pittsburgh, Pennsylvania, as well as the hard-working, proud people he met there while growing up.<\/p>\n<p><a href=\"https:\/\/g7marketing.com\/\">G7 Entertainment Marketing<\/a>, the Nashville-based agency that is part of the Project Worldwide agency network, brokered the partnership between <a href=\"https:\/\/www.macktrucks.com\/\">Mack Trucks<\/a> and Moakler. The music-marketing experts that specialize in entertainment strategy, talent booking, event production and activation arranged for representatives from Mack to meet with Moakler earlier this year to get to know each other and explore the possibility of a partnership. <\/p>\n<p>\u201c\u2018Born Ready\u2019 is about getting the job done, no matter how big the challenge,\u201d Moakler said. \u201cIt pays homage to the professional truck drivers out there every day keeping America moving. My grandfather owned a concrete trucking company running Mack trucks, so I\u2019ve always had a special affection for the brand. \u2018Born Ready\u2019 celebrates the value of hard work, commemorates my grandfather, and connects it all to Mack Trucks, which was a significant part of his life.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Red, white, and blue rolling down the blacktop&#8230;&#8221; Country artist Steve Moakler was &#8220;Born Ready&#8221; for this Mack Truck moment. Originally from Western Pennsylvania, Moakler now calls Nashville, Tennessee home. He\u2019s written songs for artists including Dierks Bentley and has released four albums, the most recent called \u201cSteel Town\u201d in March 2017. \u201cSteel Town\u201d features [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,47,127],"tags":[],"class_list":{"0":"post-24972","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertainment","8":"category-celebrity-endorsement","9":"category-creative-review","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Steve Moakler Writes A New American Road Song for Mack Trucks - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/steve-moakler-writes-new-american-road-song-mack-trucks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steve Moakler Writes A New American Road Song for Mack Trucks - Adpulp\" \/>\n<meta property=\"og:description\" content=\"&#8220;Red, white, and blue rolling down the blacktop&#8230;&#8221; Country artist Steve Moakler was &#8220;Born Ready&#8221; for this Mack Truck moment. 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You never know what you're getting yourself into when you go for a test drive, do you? https:\/\/youtu.be\/jmIvhCoWcwM The work is a continuation of the Eclipse Cross launch campaign, and ties into Mitsubishi\u2019s historical\u2026","rel":"","context":"In &quot;Car Account&quot;","block_context":{"text":"Car Account","link":"https:\/\/www.adpulp.com\/category\/car-account\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/05\/Harry-Mack-for-Mitsubishi.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/05\/Harry-Mack-for-Mitsubishi.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/05\/Harry-Mack-for-Mitsubishi.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/05\/Harry-Mack-for-Mitsubishi.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/05\/Harry-Mack-for-Mitsubishi.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/05\/Harry-Mack-for-Mitsubishi.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":4326,"url":"https:\/\/www.adpulp.com\/pepsi_meets_the\/","url_meta":{"origin":24972,"position":1},"title":"Pepsi Meets The Diversity Challenge","author":"David Burn","date":"October 3, 2007","format":false,"excerpt":"Facing South, a blog from the Institute of Southern Studies in Durham, NC, points to a book by Wall Street Journal editor Stephanie Capparell. 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