{"id":24989,"date":"2017-09-18T19:16:47","date_gmt":"2017-09-19T00:16:47","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=24989"},"modified":"2017-09-25T20:24:30","modified_gmt":"2017-09-26T01:24:30","slug":"opening-doors-contemporary-african-art","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/opening-doors-contemporary-african-art\/","title":{"rendered":"Opening The Doors To Contemporary African Art"},"content":{"rendered":"<p>Big news from Cape Town. Art and architecture lovers will be able to explore <a href=\"https:\/\/zeitzmocaa.museum\/\">Zeitz Museum of Contemporary African Art<\/a>, which opens to the public for the first time this weekend. <\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/kkgwtPQ3hEM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The museum\u2019s pro bono advertising agency, <a href=\"http:\/\/www.mcsaatchiabel.co.za\/\">M&#038;C Saatchi Abel<\/a> developed the new logo and brand identity to reflect the iconic status and symbolic importance of Zeitz MOCAA. <\/p>\n<p>The resulting solution is brutally simple: a graphic rendition of the 42 silos, representing the original building, but adaptable enough to be interpreted through different colorways, patterns, and textures. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2017\/09\/MCSAATCHABEL_Zeitz-MOCAA_0174.jpg\" alt=\"\" width=\"900\" height=\"600\" class=\"alignnone size-full wp-image-24992\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/MCSAATCHABEL_Zeitz-MOCAA_0174.jpg 900w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/MCSAATCHABEL_Zeitz-MOCAA_0174-300x200.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/MCSAATCHABEL_Zeitz-MOCAA_0174-768x512.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>The concept allows the logo to mirror the dynamic environment of the physical building, as well as the ever-shifting universe of contemporary African art itself.<\/p>\n<p>Mike Abel, Founding Partner and Chief Executive of M&#038;C Saatchi Abel, says: \u201cThe parallels and debates around the blurring of art and advertising are endless. But what is certain is that both are a reflection of a society at any given time.\u201d<\/p>\n<p>M&#038;C Saatchi Abel has also endowed a permanent photography gallery \u2013 the M&#038;C Saatchi Abel Gallery \u2013 within the museum.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big news from Cape Town. Art and architecture lovers will be able to explore Zeitz Museum of Contemporary African Art, which opens to the public for the first time this weekend. The museum\u2019s pro bono advertising agency, M&#038;C Saatchi Abel developed the new logo and brand identity to reflect the iconic status and symbolic importance [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,10,127],"tags":[],"class_list":{"0":"post-24989","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agencies","8":"category-art-of-advertising","9":"category-creative-review","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opening The Doors To Contemporary African Art - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/opening-doors-contemporary-african-art\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opening The Doors To Contemporary African Art - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Big news from Cape Town. Art and architecture lovers will be able to explore Zeitz Museum of Contemporary African Art, which opens to the public for the first time this weekend. 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