{"id":25001,"date":"2017-09-22T12:14:16","date_gmt":"2017-09-22T17:14:16","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=25001"},"modified":"2017-09-23T09:35:16","modified_gmt":"2017-09-23T14:35:16","slug":"avalon-ballroom-argonauts-launchpad-new-space","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/avalon-ballroom-argonauts-launchpad-new-space\/","title":{"rendered":"The Avalon Ballroom Is Argonaut&#8217;s Launchpad To New Space"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2017\/09\/Ballroom-Vertical.jpg\" alt=\"\" width=\"900\" height=\"598\" class=\"alignnone size-full wp-image-25023\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Ballroom-Vertical.jpg 900w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Ballroom-Vertical-300x199.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Ballroom-Vertical-768x510.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><strong><em>&#8220;Hipsters, tripsters,<br \/>\nreal cool chicks, sir,<br \/>\neveryone&#8217;s doin&#8217; that rag&#8230;&#8221; -Robert Hunter<\/em><\/strong><\/p>\n<p>Fifty years ago in San Francisco, LSD-fueled rock-and-roll parties raged deep into the night at The Longshoreman&#8217;s Hall, The Avalon Ballroom, and The Fillmore. A new culture was born from this artistic Renaisance\u2014a culture which continues to feed people&#8217;s spirits and bank accounts to this day. <\/p>\n<p>For instance, ad agency, <a href=\"http:\/\/www.argonautinc.com\/\">Argonaut<\/a>, now inhabits what was once The Avalon Ballroom, where Grateful Dead and many other psychedelic rock bands gave birth to new forms. <\/p>\n<p><strong>Wednesday night, Argonaut hosted &#8220;A Night with the Family Dog,&#8221; an event featuring The Avalon\u2019s Co-Founder, <a href=\"http:\/\/www.sfchronicle.com\/music\/article\/Bob-Cohen-Chet-Helms-and-the-Avalon-Ballroom-10987569.php\">Bob Cohen<\/a>.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2017\/09\/Family-Dog-746x1024.jpg\" alt=\"\" width=\"746\" height=\"1024\" class=\"alignnone size-large wp-image-25015\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Family-Dog-746x1024.jpg 746w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Family-Dog-219x300.jpg 219w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Family-Dog-768x1054.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Family-Dog.jpg 1547w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><br \/>\n The event offered an unprecedented opportunity to hear vintage performances from Big Brother &#038; The Holding Company, The Doors and <a href=\"http:\/\/relisten.net\/grateful-dead\/1969\/4\/4\/doin-that-rag\">Grateful Dead<\/a>, among others in the space in which they were created. In a prescient move, Cohen recorded many of the concerts, capturing rock history in the making. <\/p>\n<p>The evening was one part audio-visual presentation and another part informal chat with Cohen and Grammy-nominated historian and archivist Alec Palao, discussing The Avalon and Family Dog (the producers of shows at The Avalon). <\/p>\n<p>Maura Heilbron, head of culture at Argonaut, says, &#8220;When we moved into The Avalon over a year ago, we really appreciated its unique legacy, and what it continues to mean to our San Francisco community. Janis Joplin (who was a regular on the stage here) used to say, \u2018the Avalon is where creativity really happened.\u2019  So we set out to celebrate that creativity, not only through the work we do for brands every day but by paying homage to the artists and creators who had a hand in The Avalon\u2019s history.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2017\/09\/Gallery.jpg\" alt=\"\" width=\"900\" height=\"600\" class=\"alignnone size-full wp-image-25024\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Gallery.jpg 900w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Gallery-300x200.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Gallery-768x512.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Earlier this summer, the agency opened an art gallery on the ground floor of its space and commissioned a show dedicated to <a href=\"http:\/\/www.adweek.com\/agencyspy\/argonaut-boosts-creative-cred-by-opening-art-gallery\/135052\">Janis Joplin and the Summer of Love<\/a>. That show has been extended and was on display during this week&#8217;s event as well.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2017\/09\/Gallery2.jpg\" alt=\"\" width=\"900\" height=\"600\" class=\"alignnone size-full wp-image-25026\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Gallery2.jpg 900w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Gallery2-300x200.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Gallery2-768x512.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Argonaut was founded in March 2013 by creative team Hunter Hindman and Rick Condos, and head strategist Max Heilbron. The agency\u2019s clients include MetLife, Electronic Arts, Credit Karma, and Cricket Wireless. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Hipsters, tripsters, real cool chicks, sir, everyone&#8217;s doin&#8217; that rag&#8230;&#8221; -Robert Hunter Fifty years ago in San Francisco, LSD-fueled rock-and-roll parties raged deep into the night at The Longshoreman&#8217;s Hall, The Avalon Ballroom, and The Fillmore. A new culture was born from this artistic Renaisance\u2014a culture which continues to feed people&#8217;s spirits and bank accounts [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":25019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,3,10,52,38,54],"tags":[],"class_list":{"0":"post-25001","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-people","8":"category-agencies","9":"category-art-of-advertising","10":"category-change-agents","11":"category-lifestyle-marketing","12":"category-workspaces","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Avalon Ballroom Is Argonaut&#039;s Launchpad To New Space - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/avalon-ballroom-argonauts-launchpad-new-space\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Avalon Ballroom Is Argonaut&#039;s Launchpad To New Space - Adpulp\" \/>\n<meta property=\"og:description\" content=\"&#8220;Hipsters, tripsters, real cool chicks, sir, everyone&#8217;s doin&#8217; that rag&#8230;&#8221; -Robert Hunter Fifty years ago in San Francisco, LSD-fueled rock-and-roll parties raged deep into the night at The Longshoreman&#8217;s Hall, The Avalon Ballroom, and The Fillmore. A new culture was born from this artistic Renaisance\u2014a culture which continues to feed people&#8217;s spirits and bank accounts [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/avalon-ballroom-argonauts-launchpad-new-space\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-22T17:14:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-23T14:35:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2017\/09\/Janis_Joplin_Argonaut.jpg?fit=800%2C533&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/avalon-ballroom-argonauts-launchpad-new-space\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/avalon-ballroom-argonauts-launchpad-new-space\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"The Avalon Ballroom Is Argonaut&#8217;s Launchpad To New Space\",\"datePublished\":\"2017-09-22T17:14:16+00:00\",\"dateModified\":\"2017-09-23T14:35:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/avalon-ballroom-argonauts-launchpad-new-space\/\"},\"wordCount\":367,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/avalon-ballroom-argonauts-launchpad-new-space\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Janis_Joplin_Argonaut.jpg\",\"articleSection\":[\"Ad People\",\"Agencies\",\"Art of Advertising\",\"Change Agents\",\"Lifestyle Marketing\",\"Workspaces\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/avalon-ballroom-argonauts-launchpad-new-space\/\",\"url\":\"https:\/\/www.adpulp.com\/avalon-ballroom-argonauts-launchpad-new-space\/\",\"name\":\"The Avalon Ballroom Is Argonaut's Launchpad To New Space - 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Ad Agencies of Merit Require A Bad Ass Design Shop San Francisco-based Argonaut is expanding its offering with the launch of a new, fully-integrated branding and design group,\u00a0Atelier\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/03\/Atelier_PR_Color.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/03\/Atelier_PR_Color.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/03\/Atelier_PR_Color.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/03\/Atelier_PR_Color.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":4974,"url":"https:\/\/www.adpulp.com\/panic_its_not_o\/","url_meta":{"origin":25001,"position":1},"title":"Panic! 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At the Lifetime Achievement dinner on Sunday night (held in a ballroom of the Ritz-Carlton's mammoth oceanside compound here in\u2026","rel":"","context":"In &quot;Awards&quot;","block_context":{"text":"Awards","link":"https:\/\/www.adpulp.com\/category\/awards\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":33464,"url":"https:\/\/www.adpulp.com\/help-support-cinematographers-and-other-makers-one-frame-at-a-time\/","url_meta":{"origin":25001,"position":5},"title":"Help Support Cinematographers (and Other Makers) One Frame At A Time","author":"David Burn","date":"May 7, 2020","format":false,"excerpt":"COVID-19 has stopped the production of films and commercials across the entire globe. This has put an industry made of millions of freelance crew members out of work, with no sick leave, PTO, or option to remain financially stable. 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