{"id":25045,"date":"2017-09-27T20:35:22","date_gmt":"2017-09-28T01:35:22","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=25045"},"modified":"2017-09-27T20:36:29","modified_gmt":"2017-09-28T01:36:29","slug":"define-drivers-keys-new-caddy-bespoke-chocolate-egg-dinner-la-banane","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/define-drivers-keys-new-caddy-bespoke-chocolate-egg-dinner-la-banane\/","title":{"rendered":"Define Drivers: Keys To A New Caddy; A Bespoke Chocolate Egg; Dinner at La Banane"},"content":{"rendered":"<p>Cadillac Canada has partnered with renowned Toronto chocolate maker <a href=\"https:\/\/www.cxbo.ca\/collections\/all\">Brandon Olsen<\/a> on a direct mail campaign that puts a decadent twist on the standard test drive invitation.<\/p>\n<p>Working with <a href=\"https:\/\/redlioncanada.com\/\">its lead agency Red Lion<\/a>, the automaker tucked away keys to new Cadillac CT6s inside the hugely popular \u201cZiggy Stardust Disco Egg\u201d from Olsen\u2019s trendy Toronto restaurant, <a href=\"https:\/\/www.labanane.ca\/\">La Banane<\/a>. <\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/TRrBQc0e7R8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><a href=\"http:\/\/www.cadillaccanada.ca\/\">Cadillac Canada<\/a> used segmentation data to identify luxury car owners with expiring vehicle leases or those who happen to be in the market for a new luxury vehicle. The carmaker then delivered the \u201cdirect mail desserts\u201d to their homes and parked the 2017 CT6 sedans outside. <\/p>\n<p>\u201cCadillac Canada is always pushing the limits of what is expected,\u201d says Matt Litzinger, president and chief creative officer at Red Lion. <\/p>\n<p>I&#8217;m totally impressed by this campaign. To me, it&#8217;s a classic case that showcases how a brand uses data to inform and guide their creative campaign. <\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-version=\"7\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:8px;\">\n<div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;\">\n<div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div>\n<\/div>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BWveaO_jskt\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">#currentmood. #Repost @cariboureport \u30fb\u30fb\u30fb #Repost @wallpapermag \u30fb\u30fb\u30fb @swatch unveils Giardini Colourfall by @iandavenportofficial, made using over 1000 colours, at the #biennalearte2017 #swatchxbiennalearte (?: @lauranathawkins)<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by Chocolates X Brandon Olsen (@chocolatesxbrandonolsen) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2017-07-19T20:36:57+00:00\">Jul 19, 2017 at 1:36pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cadillac Canada has partnered with renowned Toronto chocolate maker Brandon Olsen on a direct mail campaign that puts a decadent twist on the standard test drive invitation. Working with its lead agency Red Lion, the automaker tucked away keys to new Cadillac CT6s inside the hugely popular \u201cZiggy Stardust Disco Egg\u201d from Olsen\u2019s trendy Toronto [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":25051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,170,187,9,56,127],"tags":[],"class_list":{"0":"post-25045","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agencies","8":"category-brands","9":"category-car-account","10":"category-data","11":"category-direct","12":"category-experiential","13":"category-creative-review","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Define Drivers: Keys To A New Caddy; A Bespoke Chocolate Egg; Dinner at La Banane - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/define-drivers-keys-new-caddy-bespoke-chocolate-egg-dinner-la-banane\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Define Drivers: Keys To A New Caddy; A Bespoke Chocolate Egg; Dinner at La Banane - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Cadillac Canada has partnered with renowned Toronto chocolate maker Brandon Olsen on a direct mail campaign that puts a decadent twist on the standard test drive invitation. 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