{"id":25482,"date":"2017-12-12T10:12:16","date_gmt":"2017-12-12T16:12:16","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=25482"},"modified":"2017-12-12T10:14:05","modified_gmt":"2017-12-12T16:14:05","slug":"work-someone-40-wicked-tradigital-chops","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/work-someone-40-wicked-tradigital-chops\/","title":{"rendered":"Do You Work With Someone Over 40 Who Has Wicked Tradigital Chops?"},"content":{"rendered":"<p>I recently offered up the term, &#8220;tradigital&#8221; in conversation with another ad pro. The person on the receiving end hadn&#8217;t heard that one before. I smiled.<\/p>\n<p>Digital is a progression, an adjustment, a new opportunity. Digital is new media, but marketing is old as the hills. Thus, digital marketing requires a solid foundation in the ways of old, and a thorough understanding of today&#8217;s playing field. <\/p>\n<p>How many people successfully combine new and old skill sets and points of view? I don&#8217;t know the answer, but I do know that many of the people in this rarefied room are north of 40 years old. <\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Each nomination requires a $149 entry fee. Nominations close on Thursday, Feb. 21, 2018 at 6pm EST. <a href=\"https:\/\/t.co\/5Tp2YdE3mx\">https:\/\/t.co\/5Tp2YdE3mx<\/a><\/p>\n<p>&mdash; David Burn (@davidburn) <a href=\"https:\/\/twitter.com\/davidburn\/status\/940239058453721088?ref_src=twsrc%5Etfw\">December 11, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><a href=\"https:\/\/www.campaignlive.com\/article\/proof-youth-campaign-us-digital-40-40-opens-nominations\/1452228\">Campaign US<\/a> wants you to nominate someone (or yourself) for their 2018 &#8220;Digital 40 Over 40&#8221; list. To be eligible, a nominee must work in digital advertising, marketing or design, be based in the US, and have turned 40 on or before Feb. 1, 2018. <\/p>\n<p>Honorees will be named in March 2018 at an event in New York City as well as in a Campaign US online feature. Each nomination requires a $149 entry fee. Nominations close on Thursday, Feb. 21, 2018 at 6pm EST.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently offered up the term, &#8220;tradigital&#8221; in conversation with another ad pro. The person on the receiving end hadn&#8217;t heard that one before. I smiled. Digital is a progression, an adjustment, a new opportunity. Digital is new media, but marketing is old as the hills. Thus, digital marketing requires a solid foundation in the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":25484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,39],"tags":[],"class_list":{"0":"post-25482","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-people","8":"category-awards","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do You Work With Someone Over 40 Who Has Wicked Tradigital Chops? - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/work-someone-40-wicked-tradigital-chops\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do You Work With Someone Over 40 Who Has Wicked Tradigital Chops? - Adpulp\" \/>\n<meta property=\"og:description\" content=\"I recently offered up the term, &#8220;tradigital&#8221; in conversation with another ad pro. 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It piqued his curiosity because \"story\" is typically owned by the traditional shop on a client's roster, and he sees me as a digital guy.\u2026","rel":"","context":"In &quot;Digital&quot;","block_context":{"text":"Digital","link":"https:\/\/www.adpulp.com\/category\/digital\/"},"img":{"alt_text":"Oregon_Trail_Now.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/assets_c\/2010\/05\/Oregon_Trail_Now-thumb-327x436-973.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":8737,"url":"https:\/\/www.adpulp.com\/spotlight_on_nw_87\/","url_meta":{"origin":25482,"position":4},"title":"Spotlight On NW Creative: ID Branding Seeks Strategist","author":"David Burn","date":"February 9, 2011","format":false,"excerpt":"Portland agency, ID Branding, is currently looking for a Senior Digital\/Brand Strategist to join their team. Details about the position are posted on LinkedIn. 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Oregon Duck, Stephen Gillett, who is now CIO, EVP, and general manager of digital ventures at\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"40 under 40 FORTUNE.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2010\/12\/12\/40%20under%2040%20FORTUNE.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/25482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=25482"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/25482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/25484"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=25482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=25482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=25482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}