{"id":25736,"date":"2018-01-12T14:23:39","date_gmt":"2018-01-12T22:23:39","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=25736"},"modified":"2018-01-12T14:23:39","modified_gmt":"2018-01-12T22:23:39","slug":"new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/","title":{"rendered":"New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT"},"content":{"rendered":"<p>Product launches are such difficult affairs. <\/p>\n<p>When the new product is <a href=\"https:\/\/kibu.life\/shop\/\">Kibu \u2014 One for All Life Mist<\/a> (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, <a href=\"https:\/\/strawberrymoon.teamyacht.com\/\">YACHT<\/a> makes it look easy.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/p95_rB6WPc8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Typically, a rock band uses their music video to &#8220;sell&#8221; their song. Placing an actual product inside your video is an interesting variation on a theme. <\/p>\n<p>Of course, we need to ask if YACHT is merely playing with its fans&#8217; heads here. Maybe there&#8217;s no product at all. Maybe the band is the product. <\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BZ_-ritB-H1\/\" data-instgrm-version=\"8\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:8px;\">\n<div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:62.5% 0; text-align:center; width:100%;\">\n<div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div>\n<\/div>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BZ_-ritB-H1\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Taking time for a morning ritual, whatever that means to you, is a powerful way to renew and refresh your intentions at the top of every day.<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/kibulife\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Kibu Life Mist<\/a> (@kibulife) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2017-10-08T20:00:58+00:00\">Oct 8, 2017 at 1:00pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>A quick tour of Kibu&#8217;s Instagram page and one can surmise that YACHT takes online farce to the extreme, and\/or they&#8217;re brilliant satirists working in commercial mediums like product advertising because this is <em>how<\/em> you hijack the proceedings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product launches are such difficult affairs. When the new product is Kibu \u2014 One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. Typically, a rock band uses their music video to &#8220;sell&#8221; their song. Placing an actual product [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":25739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[52,70,21,29,79],"tags":[],"class_list":{"0":"post-25736","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-change-agents","8":"category-content","9":"category-promotions","10":"category-self-promotion","11":"category-video","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Product launches are such difficult affairs. When the new product is Kibu \u2014 One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. Typically, a rock band uses their music video to &#8220;sell&#8221; their song. Placing an actual product [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-12T22:23:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2018\/01\/Shop_\u2014_Kibu.png?fit=402%2C635&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"402\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT\",\"datePublished\":\"2018-01-12T22:23:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/\"},\"wordCount\":192,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/Shop_\u2014_Kibu.png\",\"articleSection\":[\"Change Agents\",\"Content Marketing\",\"Promotions\",\"Self-Promotion\",\"Video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/\",\"url\":\"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/\",\"name\":\"New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT - Adpulp\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/Shop_\u2014_Kibu.png\",\"datePublished\":\"2018-01-12T22:23:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/#primaryimage\",\"url\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/Shop_\u2014_Kibu.png\",\"contentUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/Shop_\u2014_Kibu.png\",\"width\":402,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adpulp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpulp.com\/#website\",\"url\":\"https:\/\/www.adpulp.com\/\",\"name\":\"Adpulp\",\"description\":\"Advertising News and Know-How\",\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpulp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpulp.com\/#organization\",\"name\":\"Adpulp\",\"url\":\"https:\/\/www.adpulp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"Adpulp\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/adpulp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\",\"name\":\"David Burn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"caption\":\"David Burn\"},\"description\":\"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.\",\"sameAs\":[\"http:\/\/www.davidburn.com\/\",\"https:\/\/x.com\/@davidburn\"],\"url\":\"https:\/\/www.adpulp.com\/author\/david-burn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT - Adpulp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/","og_locale":"en_US","og_type":"article","og_title":"New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT - Adpulp","og_description":"Product launches are such difficult affairs. When the new product is Kibu \u2014 One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. Typically, a rock band uses their music video to &#8220;sell&#8221; their song. Placing an actual product [&hellip;]","og_url":"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/","og_site_name":"Adpulp","article_published_time":"2018-01-12T22:23:39+00:00","og_image":[{"width":402,"height":635,"url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2018\/01\/Shop_\u2014_Kibu.png?fit=402%2C635&ssl=1","type":"image\/png"}],"author":"David Burn","twitter_card":"summary_large_image","twitter_creator":"@davidburn","twitter_site":"@adpulp","twitter_misc":{"Written by":"David Burn","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/#article","isPartOf":{"@id":"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/"},"author":{"name":"David Burn","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c"},"headline":"New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT","datePublished":"2018-01-12T22:23:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/"},"wordCount":192,"publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"image":{"@id":"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/Shop_\u2014_Kibu.png","articleSection":["Change Agents","Content Marketing","Promotions","Self-Promotion","Video"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/","url":"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/","name":"New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT - Adpulp","isPartOf":{"@id":"https:\/\/www.adpulp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/#primaryimage"},"image":{"@id":"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/Shop_\u2014_Kibu.png","datePublished":"2018-01-12T22:23:39+00:00","breadcrumb":{"@id":"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/#primaryimage","url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/Shop_\u2014_Kibu.png","contentUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/Shop_\u2014_Kibu.png","width":402,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpulp.com\/new-organic-life-mist-gets-musical-boost-art-rock-outfit-yacht\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adpulp.com\/"},{"@type":"ListItem","position":2,"name":"New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT"}]},{"@type":"WebSite","@id":"https:\/\/www.adpulp.com\/#website","url":"https:\/\/www.adpulp.com\/","name":"Adpulp","description":"Advertising News and Know-How","publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpulp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adpulp.com\/#organization","name":"Adpulp","url":"https:\/\/www.adpulp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"Adpulp"},"image":{"@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/adpulp"]},{"@type":"Person","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c","name":"David Burn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","caption":"David Burn"},"description":"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/Shop_\u2014_Kibu.png","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-6H6","jetpack-related-posts":[{"id":967,"url":"https:\/\/www.adpulp.com\/can_i_float_thi\/","url_meta":{"origin":25736,"position":0},"title":"Can I Float This By You?","author":"David Burn","date":"July 15, 2005","format":false,"excerpt":"According to Lewis Lazare, on Wednesday, Outside magazine will host the first-ever Chicago Ad Cup, a sailing regatta for Chicago ad agency teams at the Columbia Yacht Club. The event celebrates Chicago's inclusion on Outside's list of the top 10 American dream towns in its August issue. My money's on\u2026","rel":"","context":"In &quot;Advertainment&quot;","block_context":{"text":"Advertainment","link":"https:\/\/www.adpulp.com\/category\/advertainment\/"},"img":{"alt_text":"img_smClubLogo.gif","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/img_smClubLogo.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4475,"url":"https:\/\/www.adpulp.com\/goodby_guys_to\/","url_meta":{"origin":25736,"position":1},"title":"Goodby Guys To Wed For Fame And Money","author":"David Burn","date":"November 13, 2007","format":false,"excerpt":"Never say Goodby doesn't understand the interwebs and modern culture. Adages points to 2 Husbands, a web-based reality series where people compete to wed one of two guys who work at Goodby. That's all the proof we need. Zach Canfield, a creative recruiter, and Tanner Shea, a designer, are the\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"Goodby_Guys_To_Wed.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2007\/11\/13\/Goodby_Guys_To_Wed.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":321,"url":"https:\/\/www.adpulp.com\/we_dont_need_no\/","url_meta":{"origin":25736,"position":2},"title":"We Don&#8217;t Need No Stinking Diets","author":"David Burn","date":"December 20, 2004","format":false,"excerpt":"from NY Times: Soft-drink makers are racing to replace or play down the word \"diet\" in brand names in favor of alternative terms they hope will help fatten sales. The Coca-Cola Company kicked off the trend in September by renaming the diet version of its Sprite lemon-lime soda Diet Sprite\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"diet_sprite.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/diet_sprite.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5582,"url":"https:\/\/www.adpulp.com\/koepke_jensen\/","url_meta":{"origin":25736,"position":3},"title":"Koepke &#038; Jensen","author":"David Burn","date":"August 11, 2008","format":false,"excerpt":"Gary Koepke and Lance Jensen of Modernista got their pictures in the paper. USA Today also helps the nation get to know these creative characters a bit better. About Lance Jensen Age: 45. Big-deal job prior to founding Modernista: Executive vice president, group creative director, Arnold Worldwide (Volkswagen's \"Drivers Wanted\"\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"modernista_Koepke_Jensen.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2008\/08\/11\/modernista_Koepke_Jensen.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":146,"url":"https:\/\/www.adpulp.com\/seriously_stron\/","url_meta":{"origin":25736,"position":4},"title":"Seriously Strong Mints To Fetch Some Serious Cash","author":"David Burn","date":"November 9, 2004","format":false,"excerpt":"According to Crain's Chicago Business, Kraft is rumored to be preparing sales of its Altoids and Life Savers candy brands, which could reap about $1 billion. The Northfield, IL-based food marketer is preparing to split from corporate parent Altria, and several lesser known brands are also slated to be sold\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7496,"url":"https:\/\/www.adpulp.com\/after_two_week\/","url_meta":{"origin":25736,"position":5},"title":"After Two Week Hiatus, Trade Mag Back In Business","author":"David Burn","date":"January 15, 2010","format":false,"excerpt":"According to Los Angeles Times, Duncan McIntosh Co., an Irvine magazine and newspaper publisher, bought Editor & Publisher from the Nielsen Co. late Thursday afternoon and immediately resumed online operations. \"We're going to continue to be the main information source, the main idea source for the newspaper industry,\" said Mark\u2026","rel":"","context":"In &quot;Media Trends&quot;","block_context":{"text":"Media Trends","link":"https:\/\/www.adpulp.com\/category\/media-trends\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/25736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=25736"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/25736\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/25739"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=25736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=25736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=25736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}