{"id":25817,"date":"2018-01-23T12:27:27","date_gmt":"2018-01-23T20:27:27","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=25817"},"modified":"2018-01-23T12:27:27","modified_gmt":"2018-01-23T20:27:27","slug":"martin-agency-makes-custom-crafted-set-showcase-mass-produced-butter","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/martin-agency-makes-custom-crafted-set-showcase-mass-produced-butter\/","title":{"rendered":"Martin Agency Makes Custom Crafted Set To Showcase Mass Produced Butter"},"content":{"rendered":"<p>Butter is everything at <a href=\"https:\/\/www.landolakes.com\/\">Land O\u2019Lakes<\/a>. Award-winning advertising is everything at Martin Agency. <\/p>\n<p>Combine the two and commercials like this happen:<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/83IEXXGYGvc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Martin&#8217;s creative team tapped artist\/designer\/director <a href=\"https:\/\/www.instagram.com\/kylejbean\/\">Kyle Bean<\/a> and the team at <a href=\"http:\/\/www.hornetinc.com\/home.html\">Hornet<\/a> to get meticulous for the dairy. <\/p>\n<p>Bean and his team hand-crafted, seamless stop-motion animations. Every single set element was custom made, down to the ends of paintbrushes to create the tiny wheat fields. <\/p>\n<p>Music and lyrics were crafted specifically for the creative concept by <a href=\"http:\/\/www.lullatone.com\/\">Lullatone<\/a>, a Japanese musical duo based in Nagoya.<\/p>\n<p>See more behind-the-scenes action:<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/7Cs9Ks0esW8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Butter is everything at Land O\u2019Lakes. Award-winning advertising is everything at Martin Agency. Combine the two and commercials like this happen: Martin&#8217;s creative team tapped artist\/designer\/director Kyle Bean and the team at Hornet to get meticulous for the dairy. Bean and his team hand-crafted, seamless stop-motion animations. Every single set element was custom made, down [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":25818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,83,10,127,194],"tags":[],"class_list":{"0":"post-25817","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agencies","8":"category-animation","9":"category-art-of-advertising","10":"category-creative-review","11":"category-food-and-beverage","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Martin Agency Makes Custom Crafted Set To Showcase Mass Produced Butter - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/martin-agency-makes-custom-crafted-set-showcase-mass-produced-butter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martin Agency Makes Custom Crafted Set To Showcase Mass Produced Butter - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Butter is everything at Land O\u2019Lakes. Award-winning advertising is everything at Martin Agency. Combine the two and commercials like this happen: Martin&#8217;s creative team tapped artist\/designer\/director Kyle Bean and the team at Hornet to get meticulous for the dairy. Bean and his team hand-crafted, seamless stop-motion animations. Every single set element was custom made, down [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/martin-agency-makes-custom-crafted-set-showcase-mass-produced-butter\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-23T20:27:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/adpulp.com\/wp-content\/uploads\/2018\/01\/Tractor111.jpg?fit=1670%2C934&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1670\" \/>\n\t<meta property=\"og:image:height\" content=\"934\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/martin-agency-makes-custom-crafted-set-showcase-mass-produced-butter\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/martin-agency-makes-custom-crafted-set-showcase-mass-produced-butter\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Martin Agency Makes Custom Crafted Set To Showcase Mass Produced Butter\",\"datePublished\":\"2018-01-23T20:27:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/martin-agency-makes-custom-crafted-set-showcase-mass-produced-butter\/\"},\"wordCount\":117,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/martin-agency-makes-custom-crafted-set-showcase-mass-produced-butter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/Tractor111.jpg\",\"articleSection\":[\"Agencies\",\"Animation\",\"Art of Advertising\",\"Featured Creative\",\"Food and Beverage\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/martin-agency-makes-custom-crafted-set-showcase-mass-produced-butter\/\",\"url\":\"https:\/\/www.adpulp.com\/martin-agency-makes-custom-crafted-set-showcase-mass-produced-butter\/\",\"name\":\"Martin Agency Makes Custom Crafted Set To Showcase Mass Produced Butter - 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